Promoting Your Business

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Google s sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world and if you thought you cracked the Google Code and had Google all figured out guess again.

Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.

The filing unquestionable provides SEO s with valuable insight into Google s tightly guarded search intelligence and confirms that Google s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and reputation on-line are going under the Googlescope! Google has defined their patent abstract as follows:

A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.

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Google s patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.

Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.

Here s how Google scores your web pages.

In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What s new and interesting is what Google takes into account in determining the freshness of a web page.

For example, if a stale page continues to procure incoming links, it will still be considered fresh, even if the page header (Last-Modified: tells when the file was most recently modified) hasn t changed and the content is not updated or stale .

According to their patent filing Google records and scores the following web page changes to determine freshness.

The frequency of all web page changes
The actual amount of the change itself whether it is a substantial change redundant or superfluous
Changes in keyword distribution or density
The actual number of new web pages that link to a web page
The change or update of anchor text (the text that is used to link to a web page)
The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.

Developing your web page augments for page freshness.

Now I m not suggesting that it s always beneficial or advisable to change the content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.

Google states that decayed or stale results might be desirable for information that doesn’t necessarily need updating, while fresh content is good for results that require it.

How do you unravel that statement and differentiate between the two types of content?

An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google s SERPs based on the actual season of the year.

A page related to winter clothing may rank higher in the winter than the summer… and the geographical area the end user is searching from will now likely be considered and factored into the search results.

Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new measures to crack down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn’t change the focus of multiple pages at once.

Here s a quote from their rationale:

“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ’stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”

Unfortunately, this means that Google s sandbox phenomenon and/or the aging delay may apply to your web site if you change too many of your web pages at once.

From the case studies I ve conducted it s more likely the rule and not the exception.

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Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.

If you require multi page content changes implement the changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.

You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.

Make sure you determine if the keywords you re using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and at the top of the SERPs.

The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting in the SERPs.

Does Google use your domain name to determine the ranking of your site?

Google s patent references specific types of information relating to how a document is hosted within a computer network that can directly influence the ranking of a specific web site. This is Google’s way of determining the legitimacy of your domain name.

Therefore, the credibility of your host has never been more important to ranking well in Google s SERP s.

Google states they may check the information of a name server in multiple ways.

Bad name servers might host known spam sites, adult and/or doorway domains. If you re hosted on a known bad name server your rankings will undoubtedly suffer if you re not blacklisted entirely.

What I found particularly interesting is the criteria that Google may consider in determining the value of a domain or identifying it as a spam domain; According to their patent, Google may now record the following information:

The length of the domain registration is it greater than one year or less than one year?

The address of the web site owner. Possibly for returning higher relevancy local search results and attaching accountability to the domain.
The admin and the technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency!
The stability of your host and their IP range is your IP range associated with spam?

Google s rationale for domain registration is based on the premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.

If in doubt about a host s integrity I recommend checking their mail server at www.dnsstuff.com to see if they re in the spam database. Watch for red flags!

If your mail server is listed you may have a problem ranking well in Google!

Securing a reputable host can and will go a long way in promoting your web site to Google.

The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you re serious about your site and not a flash in the pan spam shop.

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Googles Aging Delay has teeth and they re taking a bite out of spam!

It s no big secret that Google relies heavily on links when it comes to ranking web sites.

According to their patent filing, Google may record the discovery date of a link and link changes over time.

In addition to volume, quality & the anchor text of links, Google s patent illustrates possible ways how Google might use historical information to further determine the value of links.

For example, the life span of a link and the speed at which a new web site gets links.

Burst link growth may be a strong indicator of search engine spam .

This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the burst growth rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven t experienced this phenomenon. What s clear for certain though is the inevitable end to results orientated link farming.

I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!

Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.

So what else does Google consider in determining the aging delay?

The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.
Links with a long-term life span may be more valuable than links with a short life span.
The appearance and disappearance of a links over time.
Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored
Anchor text over a given period of time for keyword consistency.
Inbound links from fresh pages might be considered more important than links from stale pages.
Google doesn’t expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible.
New web sites should not acquire too many new links; it ll be toleratedif the links are from trusted sites but it may be considered spam.

So how do you build your link popularity / Page Rank and avoid penalties?

When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.

Don t get caught in this trap the recovery period could be substantial since your host and IP range are also considered!

When you exchange links with other web sites, do it slowly and consistently.

Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text that points to your site.

Obviously, the links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in the anchor text since Google wants to see varied anchor text!

Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.

It s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.

What s interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google s Patent filing indicates Google might track the following information:

Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.
The volume of searches over time is recorded and monitored for
increases.
The information regarding a web page’s rankings are recorded and monitored for changes.
Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.
The traffic to a web page is recorded and monitored for changes like Alexa.
User behavior may be monitored through bookmarks, cache, favorites, and temporary files.
Bookmarks and favorites could be monitored for both additions and deletions, and;
Theoverall user behavior for trends and changes.

Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.

It s also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.

As you can see, Google s new ranking criterion has evolved far beyond the reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering the way and setting new standards!

Copyright 2005 Lawrence Deon

About the Author

————————————————————————————————————
Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com

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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

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- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

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- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

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In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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Are you fed up of multiplying hearsay springing up in your work place? One of the marks of excellence of a true team is shared values of mutual honesty, trust and respect. Wherever gossip projects its ugly head, these shared values are unsubstantial. Essentially there can be no team at a place where there is an environment of hearsay. The specification ‘team’ is all futile. It could at best be referred to as a ‘team’. gossip is cancerous for the emotional well being of the office.

Slandering is a hassle that goes much deeper than other simpler troubles. It begins because of a lack of well being in the coherence of mind, body and spirit. A office where gossip progresses can hardly be fantastic. Anything that is harmful, hurtful, critical, degrading and judgmental could be called hearsay.

You must do everything to ensure the fantastic environment of your workplace against gossip. To this end it is necessary to explore not only the implication, but to discover the root cause. It is necessary to begin by asking as to why people desire to gossip. One approach to this concern is to be peculiar about the prevailing history around the rumors in your office.

Defaming is not an innate hassle, why then do some of us turn into gossipers? Why do they have a wish, need or lust to engage in such a violent or toxic behavior like defaming? The solution to it is that we have three psycho-social needs: the need for putting a check, the need for security and the need for acknowledgment. These needs could be met through defaming even though it is bad and upsetting.

People try to augment themselves up by pulling someone down, by being perceptive, dishonest and critical in regards to , through the act of spreading rumors.

Gaining acknowledgment, aquiescence or warding off evils is the primary objective of these folks through negative discussion. Now you could begin researching the causes for your staff involving in gossip and letting its violence permeate the work atmosphere.

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It has been revealed in an article published in national daily that sales expansion of addiction recovery and customer bliss scores are associated with each other importantly. This makes point! Happy patrons return to shopkeepers who accomplish at a high level.

How do you find out the contentment report of your addiction recovery association? And the effortless way is get to know the view of clients. Lengthy surveys result in only a few individuals filling them. Merely extreme cases of client bliss indicate filling up of the survey form. That is they are either very convinced or are very displeased.

How about analyzing your health operations? Whether this inclination is positive or negative is what we are attempting to accomplish. Get to know the present contentment levels of clients with reference to the past. If the addiction recovery pace is down, we have to dig deeper and identify why criticism is gaining. In the identical fashion if the satisfaction graph of addiction recovery goes up, it calls for a celebration with your personnel. Carry on to permit the buyers in the best achievable manner.

There is one uncomplicated approach to know the trend in health satisfaction level by putting an easy question before the clients. Is our product/service worth referring? Just let them pick yes or no and send it through snail mail or email. Let the information mount up for a long time and it will automatically show the addiction recovery patterns in client bliss.

It is the time for simply a single issue. Use the feedback to see whether your clients are pleased enough to return and recommend others. Be elated as long as you are moving slow or fast but keep away from coming to a standstill indicates a Chinese proverb. Who may ever observe that these wise sayings would apply a thousand years later to YOUR BUSINESS?

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marketing the gospel basically demands certain additional contemplation. A highly distinct bank sponsored an event and a key person and business adviser, whose concern is to give write-ups on corporate presentations communicated his observations recently. The observations were regarding the marketing the gospel presentation skills. No doubts, the event was a feat still it lacked the intrinsic trivialities of the presentations.

The symposium desk is generally used by the CEO of the organization. Consistently the colloquium lecterns were comprehended as the valuable place in the meeting halls. The use of colloquium stands have been a controversy. Unlike other systems, the traditional christian marketing system generates the a word-of-mouth for the orator. The colloquium rostrum stockades the speaker and the patrons. The use of a headset microphone or a wireless flap-fold microphone makes PowerPoint marketing the gospel seminars even more efficacious. This presents you the best platform to make an impression. So, utilize it!

It is usually for the showcasing reason that the sponsors place their banners in the presentations. During the media coverage, bringing in limelight the company’s name and logo becomes pretty significant. The basic purpose of the banners is defended if media coverage is absent. The visitors can very well make out where they are even in the paucity of banners. The area can be lucratively utilized for other purposes too.

The projector should have been of a fabulous quality in accordance to the projection screen. If you are using a big projection screen for your marketing the gospel presentation, the projector ought to be up to the job. Your incorrect selection of the intensity of the projector may hamper the impact being created by the industry presentation. The orator might not be able to produce the required effect.

The slide quality is the critical matter of concern especially for the foreign christian marketing viewers. If ever the presentations need to be extraordinary, the orator has to ensure the inclusion of descriptive graphs, decipherable text and should have mastery in implementing aesthetic ideas. If ever you wish to give something worthwhile, do add some graphics and animate your PowerPoint presentations.

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The internet marketing campaign does not have to be full of difficulties. The adventurous voyage can be smooth too. Actually, with website promotion it would be a gentle development into more of everything we demand for ourselves and the more that we haven’t even thought about yet. So, are you prepared to head rapidly ahead in your life? The expedition might be long and tough? Are you eager? Are you prepared to be, to do? Are you eager to have the probability, which you could not get in the past?

Uncomplicated to talk but complex to act is the mantra. We mainly imitate chosen guidelines that we think can get us the desired internet marketing aim. But I’ve found something amazing in my own life and in the lives of my website promotion folks. When moving closer to our most sincere internet marketing fantasies, we are expected to stretch beyond our comfort zone and make a significant change in our own attitudes.

If website promotion was initiated simply for the sake of returns, it would never have prospered. Bucks is not the concluding requirement. It doesn’t kindle the spiritual being. Think beyond getting appreciations to exhilarate and inspirit the internet marketing. If the fundamental aim of website promotion industry is acquiring profits then your triumph could be thoroughly void. Such nude selfishness is one-dimensional. It comes from, and leads to, the never-ending piggishness of what’s in it for me?

Think about yourself, what do you precisely demand from your website promotion? There is no need concentrating your energy and attention towards those internet marketing things that don’t really matter to you. Making a life that operates does demand energy and so we could as well utilize our energy for our real passions and desires. Let it be easiest. Identify what you desire of website promotion and internet marketing. Choose your internet marketing fantasies thoroughly and spontaneously, uphold your attention with exhilaration and then keep cool and enjoy your life.

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Today’s trade players face the daunting task of enhancing human resources and productivity and it is possibly the biggest challenge facing them. The availability of quality talent is as critical to corporate capability as any other factor. This reality causes the industry management to demand the help of hiring consultants.

Their expertise furnishes for the and the industry candidates who would else not have been accessible. Wonderful hiring representatives frequently bring highly competent people to the notice of the industry managers. This is because they communicate alternatives more effectively on a personal level. If you need to get the ideal candidate you need to give your full time in scrutinizing him. You want your workers to possess specialized abilities and steps which are mostly not found in typical businesses, other than .

It is an important issue for every industry to efficaciously handle time and cost. Time usage can be maximized, expenses might be controlled and costs may be minimized, by making use of the services of special recruitment executives. Put the blame of doing and market research, propagandizing, initial screening, validating references and fixing interviews on the recruiting consultants. The economical impact of a continued search, leaving the position vacant or inadequately staffed, can prove highly damaging to you.

The similar job, of filling up a job vacancy, can be done by a hiring consultant in a very less time. In addition, inflexible, unprofitable commitment with unqualified aspirants can also be eliminated. Many companies take pain to hire the efficient people. They cannot raise their abilities due to the fact that they finish up exhausting more time on hiring and training activities.

It is here that the market community can utilize the skills of the recruiting executives who can bless equal chance commitments. Patron firms can, in this style, find out the competence level of the executives. You merely cannot depend on your luck for everything.

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When I was child the first thing I learnt was to publicize effectually and be determined. You must be downright exceptional to be able to keep identity intact. No matter it is very difficult to publicize products and services, you must sell it. If you own a high quality and reliable you recognize folks both need and want them. It might almost sell itself.

In life either you exhaust or you win. Your experience helps you make all the arrangements for tomorrow and makes sure that you are not out of fashion. Whatever organization does for the learning and progress is not keeping with the requirement of tomorrow. Hence, here it is.

What you need to do is to implement this simple 3 step time management plan. It is not like committing the blunders time and again and making no growth at all. Is it so? And above all this is the only time management plan you actually must keep yourself on track to accomplish better personal development, better outcomes, sharper talents and wider clairvoyance. And it allows you leisure time to have fun with your family.

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You’ve heard it before. You need to get traffic to your site.
Promote, promote, promote. Thats what you get from all the
promoters and marketers on line. Is this really true?

You want to market online. So you have built your site and
submitted it to the search engines. You have placed
classifieds and FFA’s. You are continually promoting, and
this is good. You DO want to bring traffic to your site. But
it needs to be targeted traffic. What does that mean? It
simply means that all the traffic you bring to your site
should be potential customers. But everyone is a potential
customer, you say. Wrong. You want to pull new traffic from
those people who are already interested in what you are
selling. However, all this new traffic to your site isn’t
worth anything unless they:

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1. Stay at your site, instead of clicking away.
2. Return to your site often.
3. Buy your products or services.

Now you ask, “How do I keep ‘em at my site?” and “How do I
keep them coming back?” and “How do I get them to buy my
products?” Well, actually its easy. There are a few things
to consider. People out there in cyberspace are looking for
information. They are looking for whatever they can get for
free. They are in a hurry. They have no patience whatsoever.
So how do you design your site to meet the needs of these
surfers?

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First off, you’ve heard the old saying, “content is king”.
This point can’t be stressed enough. I have been to sites
that claim to have content. They have tons of banners and
maybe a link to an article or two, or some links to the sites
of their friends. That is NOT content. Articles are great,
but have them (more than one or two) on your site. Links to
other sites can be good, but you need to be sure that they
are relevant to the theme of your site. If not, you are going
to lose that surfer before he/she has a chance to see what
you are offering.

Offer things on your site that are free. These should be
things that have actual value to your visitors, ie: a free
internet marketing course, free E-books, free internet access,
or free email accounts. You get the idea. The more the better.
However, be sure that these are quality freebies. Nobody likes
cheap and sleazy stuff. It may take a little effort on your
part, and some negotiation with other webmasters, but will be
worth all your efforts. You will be building a rapport with
these surfers. They will remember where they got that terrific
freebie and come back looking for more.

If your site is well laid out, and easy to navigate, in other
words, user friendly, and you have more things on your site
than what they have time for, chances are they will bookmark
your site and will return at a later time. The more often
they return, the greater the chances are that they will
purchase one of your products or services. But remember this:
the content on your site must be interesting enough for them
to want to return. If they don’t see anything that looks
interesting they will click away and you have lost them
forever. So the first and formost thing is to choose content
carefully. Be sure that it is relevant to the theme of your
site. If your site is geared around health related products,
then DON’T have resources geared towards web design. It just
won’t fly.

Keep graphics to a minimum. Remember that these surfers are
very impatient. They want a page to load fast. Graphics slow
it down considerably. If you use images on your site, be sure
to optimize them. You can reduce most graphic files to about
1/2 their size. This does not affect the size of the graphic,
just the file. Some graphics optimizers can be found at:
http://marketing-resources.com/utilities.html

If your main page is lengthy and takes a while to load, you
may need to break it up into 2 or more pages. Be sure each
page in your site has links to ALL the other pages. Make
navigation easy. This will encourage surfers to check out
all of your site, or at least the areas that they came there
for in the first place. Then, hopefully, they will bookmark
it as a useful resource. But you must have content that they
will want to come back for.

Okay. Be positive that your efficient insight would go beyond this point. Your additional inquisitiveness in this piece of literature would be an added leverage for you.

How do you find content for your site? Easy. Surf the web.
Spend some time searching out useful sites. The internet is
an educational experience. Get out there and explore. Use it
to your advantage. You will soon have a site that people want
to go to. Keep them coming back. Many of them will buy your
products or services. Keep updating your site so it never,
ever becomes stale. Keep those surfers happy. See you at
the bank!

About the Author

windsong is the webmaster/publisher Marketing Resources
where you will find marketing and promotional resources.
http://marketing-resources.com/
Subscribe to windsong’s free e-zine:
All About Web Profits!(tm) Send a blank email to:
mailto:AllAboutWebProfits-subscribe@onelist.com

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