Promoting Your Business

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The ABC’s Of Building A New eBusiness

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“By failing to prepare, you are preparing to fail.”
Benjamin Franklin (1706-1790)

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Find a niche market that you have some experience or
interest in. You will be more motivated to research,
create and market a web site and determine the optimum
promotional strategy if you have a ‘passion’ for the
subject.

For instance, say you are a musician or have interest in
musical instruments, Next, you need to scope out the demand
and competition on the internet. You can find this out in
many ways, one is to go to http//www.altavista.com or
http//www.google.com and do a search which will give you
the number of pages of competition listed. As of this
date, ‘musical instruments turned up 2,460,000 web sites!
But ‘used musical instruments’ only 848,000.

As far as demand, go to http//www.overture.com and do a
search for the number of times musical instruments (68,294
searches) or used musical instruments (2,094 searches) was
requested. Much more demand for the more general term,
‘musical instruments than ‘used musical instruments’ but
also much more competition. You might even want to reduce
your keyword phrases to more of a ‘niche’ market, such as
Homemade musical instruments or discount musical
instrument.

Now that you have decided on the product(s) you want to
sell online, you need to establish a web site and/or
ezine/newsletter. Decide on a domain name. This is a very
important task as search engines place some importance on
the name relating to what the sites theme is. You can do a
search to determine whether your chosen name is available
at most domain name registrar sites. They call it a whois
search. You will need a web host, the one I recommend is
Host4Profit, http//www.roibot.com/w.cgi?R38406_host but
there are many web hosts available. Make sure you get the
features you need such as bandwidth, POP email accounts,
autoresponders, and total capacity.

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You can do a whois search, register your domain name and
start building a web site immediately. Host4Profit also
offer some instant businesses you can start selling when
you sign up. It is affordable and their services are
excellent.

Designing the site can be done using some excellent html
editors, such as Frontpage, (you can get Frontpage Express
for free with Internet Explorer or Netscape) or Hotdog,
http//www.sausagetools.com (they have a shareware program
for 30 days). I use both and though they have a learning
curve, (some frustration and exasperation -), you will have
designed a first class, professional looking site.

You might want to create a mini-website or a micro-website.
These are 1-2 page with Good content and 1-3 keyword or
keyword phrase focused. I highly recommend an Excellent
ebook on creating microsites that the author was able to
get a top 10 listing with Google in as little as 3 days!
Check it out here. http//www.easyseo.com/html/books4u.html

If you decide to spend the bucks for a web designer, and
there are a lot that will offer cheap rates, make sure you
look at their portfolio before giving them you business.
And put it in writing with the price and agreed upon terms
(time, pages and content). I recommend if you do your own
site, to consider having a professional-looking logo done.
It really gives your pages a serious, professional look and
uniformity. I have used Got Logos, http//www.gotlogos.com,
they only charge $25 and do a great job.

You can get much more in-depth information on how to make
online, by taking the Affiliate Masters Course.
mailtotamshomebased@sitesell.net It is a wonderful, 6-day
email course that takes you step by step in building a new
business. And it’s free! I have been using Site Build It!
an absolutely incredible way to build a web site that is
soooo much easier than Frontpage or any other html editor.
This in the MOST ingenious software on the ‘net’! It
practically does it for you. There are too many benefits to
list but believe me it continues to stun me with its
ability to take the most tedious, monotonous tasks and do
them automatically. No, you still have to think -) You owe
it to yourself to check it out.
http//buildit.sitesell.com/homebased.html

About the Author

Dan Farrell is the publisher of Build An eBusiness On A
Shoestring newsletter with original, money-making ideas. Go to:
http//build-an-ebusiness-on-a-shoestring.com/free-ezine.htm

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TEN High Readership Content Ideas To Get Visitors Coming Back

 by: Ahmad Supaat

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It could only take few minutes to study the contents on . Be pertinacious to explore the left over section as more material on lie ahead.

How many times have you heard that “Content is King”?. You need fresh, useful content to have visitors coming back and staying longer at your website.

Here are TEN high readership content ideas:

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#1. How To Articles:Include detailed step by step instructions, with links to useful resources. Examples: How to write articles, publish your e-zine, how to promote your business, how to attract visitors to your web site.

#2. Tips: Usually small useful pieces of information about the size of a paragraph. Examples: tips on using a software product, tips on blogging.

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#3. Top Lists: These are a group of tips listed in order, usually numbered from first to last. Examples: top 10 ways to get to more targeted visitors, top 7 ways to build your list.

#4. News Articles: You can include news about your industry or company information. Examples: new product releases, upcoming special events like seminars, joint ventures.

#5. Interview Articles: These could include interviews from customers, your ezine subscribers and experts and adds a “human element” to your website. Examples: You could interview an expert related to your industry, a satisfied customer, or even people profiles.

#6. Product Reviews: Include reviews and information about products or services you are promoting. Examples: new products, improvements to existing products, new accessories. Write about your experience with the product and how the product can benefit your readers.

#7. Publications: Include information that is also available for your visitor to download or request by autoresponder. Examples: reports, 7-part e-mail course, ebooks, software.

#8. Visual Content: Include visual content that help explains, shows or supports a product. Examples: charts, graphics, photos, graphs.

#9. Audio-Video Content: New technologies you can use to present your content better. Examples: audio clips, streaming video, MP3 files.

#10. RSS Feeds: Include RSS feeds for fresh relevant content that provides up-to-date information to your visitors. Examples: RSS industry news feeds, information about the latest technology.

Having useful, interesting content will definitely attract more visitors to your website. If you can’t write you own, you can get lots of free articles you can use from the article content directories, and get articles just like the one you’re reading.

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The Golden Rule Of Website Building

 by: Robert Evans

Setting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be made (and indeed are being made) from selling products or services online.

With over 500,000,000 internet users (and that figure is already obsolete even as I write this) the potential for long term wealth is very high indeed.

This fantastic new medium has brought untold possibilities for the small trader operating in a niche market. In fact the internet is made for just that type of marketer. It therefore goes without saying that anyone with the desire, knowledge or ability to market just about any kind of product or service online is a potential millionaire in the making!

You are probably already aware of the importance of having a website to use as a focal point for any products or services you are selling.

But do you know the golden rule you should always keep in mind when building your site and making it ready to welcome all those potential buyers? This rule is - keep it simple!

When I started out with my first web site I broke this rule of simplicity by filling every inch of my Home Page with all manner of graphics and fonts. This slowed down the loading time. There were also a number of links to other web sites that took my visitors away from my site - and almost certainly they never came back.

It took me a whole eighteen months to realise that what I was doing was never going to work. When I now look at the websites I was promoting a year and a half ago I cringe. What possessed me to put so much effort into them! Because I really did work hard at putting them together.

Take a good look at your own site. Pay very close attention to the following points:

• page design - navigation should be easy
• HTML - use of keywords in title and description meta tags
• use of graphics - minimum number should be used relevant to the theme of the site
• use of text/fonts - black text on a white background works best
• hyperlinks - use the “target_blank” tag to ensure external pages open in a new window
• reason for existence - is the purpose of the site clear?

Believe me, when it comes to setting up a website that SELLS, you do not need stunning graphics, dynamic HTML or Java Script. These things could spell the end of your business! Especially when it comes to getting ranked on the major Search Engines. (Don’t ignore these, they could be responsible for up to 80% of traffic to your site!)

So, here is a summary of how your Home Page should be made up:

• a maximum of 2 graphics and these must be central to the theme of the site
• about 800 words of text, including a list of benefits and a good description of what you offer
• a clear navigation bar

  Fine. The consequent lines would be an embellishment. Get an added advantage by taking a look at this further.

• a colour scheme that is consistent but not “glaring”
• any links to external sites should open in a new window
• try to avoid placing a graphic at the top of the page
• use Meta Tags that include one or two keywords in the title and three or four in the description
• try to keep the page under 20 kbs - 10 would be ideal

And all other pages should follow the same basic design. Keep these points in mind and you will be well on the way to creating a fast loading page that will be pleasing on the eye and will also be acceptable to the major Search Engines. And when it comes to submitting your site - there is no real need to do this, just keep updating your pages on a regular basis. This is better than submitting your site because in any case the search engine spiders ill find your site if it is worth finding.

Copyright 2005 Robert Evans

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