Promoting Your Business

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Is the noise surrounding John Reese just hype?

 by: Per Strandberg

Never in the history of the Internet have anything like this happened!

On the 17th of august 2004 traffic secrets was launched. On That Day Anybody interested in Internet marketing could not avoid being knocked down by the noise.

Like whenever there is a new major launch of an Internet product, Internet marketers with large lists all jump on the bandwagon touting the same product in unison.

Get kind of annoying, doesn t it? Especially while in many instances some of the products or services that are marketed are of questionable nature! In my opinion.

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This can be products or services for link schemes or traffic generating. Or it can be marketing information that is often over-hyped by marketing gurus claiming to make you rich fast. I m not an affiliate or have any vested interest in John Reese s product.

But, I tell you this! Traffic secrets will be the first product I will try to get my hand on period!

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Why is that? Is it not all hype with the same information you find elsewhere? I haven t seen the product or have inside information, but I have listen on the Internet to interviews made with him, seen his newsletters and sales page.

So here is why! Beside his track record which surpasses most competitors. This is the only product I know that is credible and shows convincingly how to market on the Internet full throttle. This is made by time saving market research and by effective web site promotion which get you on the right track for achieving web traffic avalanches.

Let s look how!

O.K. Since you have reached this far, it means you are truly meddlesome in Web Site Promotion and Online Marketing. If you continue reading, we assure that your inquisitiveness in this would intensify.

Market research: The start must begin with market research, testing new business concept and evaluating the potential of different niche markets. The key here is that the faster and quicker you can test niche markets, ideas and get positive returns from them all, the better off you are. The positive result from each concept will have one of two possible outcomes.

Either you lose money or you make money!

You dump the loser and concentrate on the winners. He shows you how you are able do this real quick.

The mistake that most people make is that they build a site targeting a market and test it first when the site is built. In other words they do the market research only after they have made all the work.

Sadly, the time they spend until they realize that it will not work can be several months or even years.

Promoting: In order the make money on the internet you need to attract targeted visitors and make money from them. That’s a fact!

John Reese has dedicated his life to figure out and test which methods are really effective to attract visitors and how to convert them to customers. He has done this, “working like a mad scientist”, testing and tracking.

That is what you also have to do! Testing and tracking your marketing effort!..By making gradual improvements. If you know which traffic building methods are working you can concentrate on the methods that work.

Avalanche building: Ultimate when building a profitable web business to make abundant sum of money you have to use the unique viral marketing effects which are unique to the Web. What I m very interested in and what John is claiming to show you is how you make other web sites sending you their traffic.

Marketing by using snow ball effects and by building momentum is what it really is all about to succeed with your business on the Internet.

Most other marketing products will only show you one available technique to make more visitors or one technique to get a higher conversion. Some claim to show you the whole picture to make a successful Internet sites. But, lack the complete picture.

What John shows you are clear strategies that are fully tested and working. This includes traffic building, testing, conversion, tracking and effective leverage strategies mastered to perfection.

Copyright 2004 Per Strandberg

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Now, read this article. This write-up could give you a deep penetration to Website Promotion.

• Know what you want

  Fine. Your extreme drive to investigate more would be requited further. Your thirst for facts could get quenched in the consequent lines.

  Make sure you know why you want a website and what you want your website to do for you.
  Write down some short term and long term goals. Establishing an Internet presence for your business is an important step make sure you do it right! You need to have a clear vision before you start.

• Surf the internet

  Compile a list of websites that appeal to you in aspects of: colour scheme, content, layout and other related design properties. This will help your web designer factor in your personal tastes and preferences into the design process and produce a website you re proud of!

  Although this is a praiseworthy article, I constantly stand aghast if it assists folks in any way.

  It aided specific persons who were searching for Search Engine Optimisation. But few of them didn’t benefit.

  You are the best judge for Search Engine Optimisation. Study it till the end to feel its worthiness.

• Plan the content of your website

  Draw a hierarchical tree menu structure (site map) so that you can see how everything will fit in and write down the names of your pages. You know your company better than your web designer! Write the content for your website even if it is just in bullet points, a skilled copywriter can always step in from there. Keep in mind you need to write for your website visitors. As always, content is king.

  Fine. Be certain that your lookout would go beyond this point. Just keep on reading, there are more minutiae to follow.

• Take some pictures for your website

  Snapshots of staff, products, or your work environment improve the visual appeal of your website and familiarize your customers and potential customers with your business. You can save a lot of money by providing your website designer with photos you have taken yourself, rather then having them source relevant stock photography online.

• Find a competent web designer

  Make sure you choose carefully. Find a web design company that you feel comfortable and confident with in terms of credibility, portfolio, price and overall professionalism.

Interested in obtaining another independent quote on your website project? Please contact our web design team with your requirements and we will get back to you within 48 hours. Our engagement model includes a comprehensive pre-project checklist & guide to help you further establish your website objectives.

About the Author

Talita operates a family web development firm based in sunny Brisbane, Australia. She enjoys sharing her knowledge and expertise in web design, ecommerce, email marketing and search engine optimisation. Visit her business website, Kintek: http://www.kintek.com.au/

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Take a close look at the front section of specialized
magazines, and you’ll often find little articles
highlighting results of some study or poll conducted by some
private company or other. Research data is also often cited
by general-interest publications like USA Today and network
newscasts. You don’t need a Fortune 500 sized budget to
undertake a newsworthy study, or to receive coverage for it,
either to your industry or the general public.

The scope and rigor of a study or poll are usually not the
criteria governing whether or not it’s considered worthy of
attention. Rather, reporters and editors judge the
newsworthiness of research according to its pertinence for
their audience, its novelty and its surprise quotient. If
the study results seem likely to provoke a “Wow!” or
“Interesting!” in the audience, then they have a good shot
at earning media coverage.

Working backward, then, to how you would design a research
question or poll with a promising potential for ink and air
time, here are some guidelines.

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* The answer to the question is not obvious and not already
known.

* Those interviewed would want to know how others answered
the question.

* It pertains to a topic that is either perennially or
currently of interest to a particular audience or the
general public.

Well. Did you see some additions to your info warehouse of ?

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* It’s probably a qualitative question rather than
answerable with “yes” or “no.”

Ah. Did you realize some attachments to your knowledge reservoir of ?

Do scan our write-ups on too. At the close of this report you’ll have an access to the pivotal contents.

* The answers will subtly promote you, the sponsor of the
research, without seeming overly self-serving.

For instance, if you’re a moving company, asking “What
quality would you rank as #1 in importance when you’re
looking for a moving company?” would not be as compelling as
“When you’re moving, what household item are you most
concerned about getting lost or damaged?” If you’re a chain
of Italian restaurants, a good question would be “Which
Italian dish gives you the greatest feeling of nostalgia?” A
management consultant might profitably ask executives, “What
mistakes do you see your vendors making in today’s down
economy?”

As for how many people you need to query for your study, it
might be less than you think. One hundred, give or take a
few, may be perceived as plenty, especially if the
population you are asking is a relatively exclusive one.
When Internet stocks were booming, a newsletter publisher
got featured on CNN and CNBC with his findings about how
little stockbrokers knew about the Net. He interviewed 103
brokers for his study. Usability guru Jakob Nielsen got wide
coverage for a study of 20 journalists’ inability to find
company information at corporate Web sites.

When you have your questionnaire or interview results, spend
the effort necessary to make your data sound catchy. The
newsletter publisher headlined his press release, “Want
Advice on Which Internet Stocks to Invest In? ‘You’re Better
Off Asking Your Teenager Than Your Broker,’ says MBA
Professor’s Survey.” Jakob Nielsen announced his findings
equally effectively with the attention-getting headline,
“Corporate Websites Get a ‘D’ in PR.”

About the Author

Marcia Yudkin is the author of the
classic guide to comprehensive PR, “6 Steps to Free
Publicity,” now for sale in an updated edition at Amazon.com
and in bookstores everywhere. She also spills the secrets
on advanced tactics for today’s publicity seekers in
“Powerful, Painless Online Publicity,” available from
www.yudkin.com/powerpr.htm .

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Source Code: Places You May Not Have Thought To Put Keywords

 by: Courtney Heard

We all know it’s good practice to put in-context keywords into page titles, meta tags and alt tags. But here are a few places you may not have thought about.

1. Tables - You’re most likely familiar with what a table tag looks like. They generally look like this or some variation, right? There are actually two areas within a table tag that keywords can be applied to. The table ID and Summary. A table tag written in this manner will look more like this .

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2. File Names - HTML, images, CSS files, php scripts, cgi scripts, asp scripts, java apps, video clips, sound bites, and every file you use to create your web site can be named using keywords that apply to the web site content. Making sure these titles also apply to the purpose of the file itself is also very important, especially if the file type can be indexed by search engine bots, like php and flash. If the name of the file has very little to do with what the file contains, it will have little to no affect on your keyword density.

3. Reference Tags - A normal reference tag looks like this . A title can be added to this tag making it look like this . This can also be applied to mailto: reference tags. Because this text will be seen by web vistors when they hover their mouse over the link, it’s good practice to keep it relevant and to-the-point. Never sacrifice user-friendliness for more keywords. You may get lots of traffic with the keywords, but without user-friendliness, that traffic will leave displeased.

4. Comment Tags - I thought everyone knew this one, but I haven’t seen many sites out there making use of it. Comment tags are generally used to remind us of what the following or preceding code does, like little HTML post-it notes that can only be seen in the source code. They look like this where everything between the “” is the comment or note we’re leaving ourselves. Used wisely and in moderation, this can be yet another opportunity to add keywords to your site’s source code.

All of these areas are good areas to add keyword density to your site, but they all must be used with caution. Everything in these areas should be in context, meaning they should relate directly to what a web visitor will be seeing. They should also be used in moderation. Strings of keywords in a table summary tag will surely start raising some flags at the Googleplex. It won’t be long now before Google and other major search engines start keeping a closer, more critical eye on these areas. The most important rule of thumb to go by when designing and optimizing any web site, is to keep it user friendly. A pleased and impressed web visitor is the best web site optimization and will surely lead to your site’s success.

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uccess Strategies of eBay Powersellers

 by: David Espino

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The online auction giant - eBay - has exploded on the Internet scene. Currently boasting over 29 Million members, eBay is one of the most visible and far-reaching Internet companies in existence, with a large segment of the population either using the service, or at the very least, aware of it. Among the eBay sellers, there is a designation given to approximately 4% of the people. These are eBay’s “Powersellers”, a group of sellers that is distinguished by the amount of volume they produce. The entry-level Powerseller, the Bronze level, does at least $2,000 a month in eBay sales, maintains a 99% positive feedback level and maintains their eBay account current. Higher award levels are granted at the $10,000 level, (Silver level) and at the $25,000 level. (Gold level)

What are some of the strategies and techniques that these Powersellers use?

As someone who achieved Powerseller status a little over a year ago and continues to study other Powersellers, I’ve compiled a listing of the 21 Success Strategies of eBay Powersellers.

Powersellers are serious - Powersellers treat their eBay business just like they would any other business. They are dead-serious about it. Look at any Powerseller operation and you’ll find organized systems and “assembly-line” techniques being used. While a Powerseller may not have invested thousands of dollars into her operation, she treats it as if she has.

Powersellers are focused - A Powerseller is focused on listing, packing and shipping, often on different days of the week. Their focus is as intense as that of a Corporate Executive or an Olympic athlete, because they are juggling various activities at the same time.

Powersellers are organized - The Powerseller is organized, otherwise they wouldn’t make it to the level of Powerseller. Since Powersellers do a huge volume of listing, packing and shipping each month, they must develop processes to ensure that the items sold are delivered within a reasonable period of time and that customer satisfaction is always at the forefront.

Powersellers delegate - Powersellers delegate because they have to! Their volume dictates that they hire an assistant to do some of the more repetitive tasks that don’t require the Powerseller’s attention. This way the Powerseller can focus on the important money-making tasks of product acquisition and marketing.

Powersellers use assembly line techniques - The Powerseller has developed smooth running systems to make sure that product fulfillment is accomplished as quickly and efficiently as possible. This may involve setting up a large 4′ by 8′ table with bubblewrap and packing materials at one end, products in the middle, and boxes, labels and packing tape at the far end.

Powersellers use Dutch auctions - Many Powersellers have graduated from selling one-of-a-kind knick-knacks found at yard sales and are now selling a volume of the same item through Dutch auctions. In a Dutch auction, a seller can place a large number of the same item up for sale. The bidders can bid on one or more of the item, but the highest bidders will be first in line to actually get or “win” the products they bid on. So there is a possibility that if someone bid too low, they might not get a product. A Powerseller uses Dutch auctions often because it is a huge time-saver. This is a true “assembly line” auction from start to finish. The packing and shipping goes a lot faster when the same item is being packed and shipped over and over again.

Powersellers do efficient work - Another trait of the Powerseller is that they are extremely efficient, knowing that time is money. A Dutch auction is a great example of this efficiency. In the same period of time that it takes to list one item, you are listing dozens, or even hundreds of items! This time-efficiency is a powerful way to leverage your time and profits.

Powersellers “Bulk List” their auctions - Bulk listing your auctions using a bulk listing software or auction management service will dramatically organize your time and allow your eBay operation to run a lot more smoothly. There are various options in this area, from eBay’s own “Mister Lister” to Blackthorne software to Andale, and Auction Watch auction management services, there are a lot of options for you to look into. These services allow you to list your auctions at your leisure and then schedule them to go live on a certain day and time. This saves you the hassle of having to list your auctions on the particular day that you want them to go up.

Powersellers use clearly focused photos - Powersellers have acquired their status by using clear photos or scans of the items they are selling and making sure that the photos show all flaws. In effect, along with all of the other skills they have acquired, they have also become semi-pro photographers! Many have built a “mini-studio” with optimum lighting and background, that is available at their beck and call for those quick shots when they need to e-mail an additional photo to a bidder. The Powerseller usually has both a Digital Camera for photographing 3-dimensional items and large items and also has a scanner for the paper items and flat items.

Powersellers use headlines with key words and no fluff - A Powerseller resists the temptation to use “fluff” words like “L@@K”, “WOW” and “MUST SEE”. Instead, the Powerseller uses descriptive words in the headline, realizing that the headline is the “ad for the ad”. A Powerseller is also “search engine savvy”, realizing that keywords in the headline are picked up by the eBay search engine. They are sure to load the headline with descriptive, key words that help the bidder determine if the item is what they are looking for and keeps out the “fluff”.

Powersellers write thorough and detailed item descriptions - A Powerseller has achieved their level by maintaining a high ratio of positive feedback. This is primarily accomplished by having clear and accurate descriptions of the items so that the bidder can clearly “imagine” the item as if it were sitting in front of her. The art of writing a great item description involves an interesting mix of using “selling words” (such as “beautiful”, “fantastic”, “intricately designed”, “gorgeous”, “spectacular”, “powerful”, “colorful”, etc.) along with describing the flaws in the item. A great description should entice the bidder to bid while at the same time providing full and complete disclosure of the item’s condition. Your test of whether you have a great description or not is if it answers the following two questions well:

Powersellers give “Benefit of the doubt” customer service - Customer service is such a cliched catchphrase in American Business today. In the eBay auction world, it is mandatory that you implement a very meticulous level of customer service. Powersellers have a clear reflection of their level of customer service in their feedback profile. One glance at any eBay seller’s feedback profile and you have an instant snapshot of that individual’s customer service rating. (Imagine if regular “brick and mortar” stores had a feedback rating posted at the front door!) This public feedback rating is both your best advertisement (if you provide great customer service) and can also be your downfall. (if you don’t) A Powerseller is constantly aware of this “sign at the front door” and places a high priority on giving stellar customer service. I call it “Benefit of the doubt” customer service because even in those instances where the customer is clearly wrong, the Powerseller doesn’t argue or get into an emotional “warof words”, she simply refunds the money or reduces the shipping cost or sends an unexpected gift with the package. The Powerseller realizes that business and ego don’t mix, they leave their ego on the table - they go on to build lifetime customer relationships.

Powersellers have their own websites - A Powerseller realizes that business conditions change. On the Internet, business conditions can change literally from quarter to quarter! Because of the transient and high-speed nature of change in the Internet business, the Powerseller realizes the value of having their own storefront on the Web. They have either built a website themselves or have had someone build a site for them. They have developed a following and a customer base through their eBay auctions that can help sustain them even if dramatic changes come about on their main selling venue. As eBay continues to evolve and change - applying restrictive and invasive policies - this will become more of a priority for all eBay sellers, not just Powersellers.

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Powersellers make it easy for bidders to pay - By offering a variety of payment options, Powersellers make it easy for winning bidders to pay for their items. They offer to accept Checks, Money Orders, all types of credit and debit cards through PayPal, Billpoint, or their own Merchant Accounts. By offering a wide variety of payment options, they open up their market of available bidders and end up with higher ending bids as a result.

Powersellers offer discounts on multiple items - Whether it is a discount on shipping multiple items or a discount on the actual price of multiple items, Powersellers realize the value of a good customer and treat that customer special. Unexpected discounts tell the customer “You’re special” and build a reciprocity that keeps customers coming back or searching the Powersellers’ auctions.

Powersellers are always on the lookout for great deals - The Powerseller is the consummate “deal-maker”. Whether it’s at an antique store or at a swap meet, the Powerseller is always thinking about things they can re-sell. They find that pop-culture collectible and buy it. List it the same day and see the bid amount grow and grow. Part of the thrill of selling on eBay is “taking a shot” and listing items that you are not familiar with. Seeing the items shoot up in price is a fun and enjoyable hobby!

Powersellers do not mind making money! - A Powerseller has no “issues” with making money. Many Americans have been brought up with the notion that the only “respectable way” of making money is by working at a job for thirty years. Sales and selling is looked down upon. The Powerseller is way beyond that. They have a healthy attitude towards making money and it becomes like a “hobby” to them! As new and strange as it may appear to the more traditional types, selling on eBay is one of the easiest and most lucrative ways to make a part-time income. The alternatives to selling on eBay are either too time consuming or too unrealistic. This “new” way of earning an income is powerful and realistic.

Powersellers enjoy their work-at-home lifestyle - Powersellers love the fact that they get to work from home while the rest of America sits on the freeway, waiting for their fellow “worker-bees” to move. The freedom of having a Home Based Business is something the Powerseller relishes and appreciates. This enjoyment of the lifestyle has many tangible benefits - better health, freedom of time, being able to spend more quality time with kids, attending their school functions and field trips, better scheduling of time (around the rush hours) and an overall feeling of well-being. There is no doubt, working from home is the wave of the future.

Powersellers are willing to invest in their business - Whether it means investing in a high-speed cable modem or DSL connection, high-quality computer components, including digital cameras, monitors, keyboards, etc. or whether it means buying a “Featured Auction” listing which will drive further traffic to their other auctions, the Powerseller knows how to use their money wisely. There is a difference between wasting money and investing money in your business. An eBay Powerseller knows when to “invest” money into their business. Basically, anything that saves you time or saves you money is an investment in your business. As an example: A digital camera is a huge time-saver over taking traditional 35 mm photos and then scanning them.

If you go the scanner route, here are the steps you must take:

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1. Buy film. (this takes driving time and money)
2. Shoot the photos.
3. Get the film developed. (this takes driving time, waiting time and money)
4. Inspect the photos for clarity and re-shoot, if necessary. (this takes additional time and additional money)
5. Scan the photos (additional time)
6. Crop and edit the images
7. Upload the images to your webhost

The same actions using a digital camera are much more efficient:

1. Shoot the photos. (film purchase not necessary)
2. Inspect the photos for clarity and immediately re-shoot. (no additional cost)
3. Crop and edit the images.
4. Upload the images to webhost.

The investment in a digital camera is one of the best ways to become a more efficient eBay seller! I paid a little over $700 for my digital camera about two years ago, it was the best time and money-savings investment I’ve made!

Powersellers stay up-to-date on auction trends and changes - Because Powersellers take their business seriously, they constantly keep themselves up to date on the latest industry trends and changes. They do this by buying books about online auctions, participating in eBay Message Boards / Forums, and staying tuned to the eBay Announcements Board. They don’t want to be caught off guard with a new change or new policy that might affect their business.

Powersellers are always looking for better ways to do things - Whether it’s listing auctions, packing and shipping, getting organized, or expanding their business, Powersellers are always looking to improve their online business. This is the nature of all successful business people, they want to improve their business constantly.

As the 4% of eBay sellers known as Powersellers continue to improve their processes, here’s hoping that the above strategies will be helpful reminders in improving yours!

You may be glad to go through this piece of article. We have not left any possibility to discontent you.

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