Promoting Your Business

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As most of you know it takes a lot more than just a great product to translate into dollars in your bank account. The six tips I want to share with you are the same tips I give my partners (also known as affiliates) who sell my product. We all know myself included that becoming an affiliate for a product you believe in can be very exciting, but let s channel that energy and enthusiasm into success!

1.The first tip is extremely important; you need to know your product! I know that most affiliate programs are free and it can be frustrating when you have to consider spending money on the product you re selling, but sometimes spending as little as thirty bucks to start a career seems like a great investment to me.

2.The second tip is to build a great website. If you don t have any web publishing skills there are tons of free sites with web templates that make your job easy such as Tripod or Lycos who will host your website for free. After you ve built a great site ask yourself a few questions, would you visit this website? And more importantly; what would make you revisit this website. Remember only one out of every hundred visitors will purchase the product you sell so make sure the quality of your website isn t the reason they go elsewhere.

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3.Offering free stuff is the best way to draw traffic to your website. You can usually increase your web traffic up to 400% just by offering something free like an article or maybe a free e-book. Now that you have visitors to your site it s up to you and the quality of your product to keep them there.

4.Advertising your website is vital to your company s survival because without different forms of advertising nobody knows that your product exists. It takes a while to figure out which advertising methods are the most effective for your company so concentrate on the hits and get rid of the misses. I go further into depth on the subject of advertising in another article which is available on my website.

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5.The fifth tip is that you must choose the right keywords and the right Meta tags to insert into your website. The reason is that, this is the way search engines decide on what your ranking will be when someone types in a keyword. Now choosing the right keywords can be a tough challenge but there are tools to help, such SEO s or search engine optimizers as well as a host of other tools that will help you get that top 20 ranking. Remember 80% of your website hits will probably come from search engines, so your keywords are vital.

6.Last but not least, our sixth tip is to trade links with reputable websites. What this does for you is increase your website credibility and it usually makes your web ranking skyrocket when you link to sites that have a higher ranking. Remember to choose sites relevant or similar to the content on your website because that click-through from another website could turn into a paying customer.

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Damon Willis is the author of a new book titled
How to start a successful daycare business
http://www.startadaycarecenter.com or email to:damonwillis@startadaycarecenter.com
The article is free to publish with my permission but you must run the article as it appears.

About the Author

Damon Willis CEO of Open Arms Information Services and author of the new book titled “How to start a daycare business” has worked countless hours improving the Pasadena community. Whether it’s charity work or providing information Damon Willis delivers.

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Finding a Niche For Your Website Business

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Do you have hobby or something you feel passionate about? If yes, finding your niche could be easy. Your passion and interest will help you build and sustain a website business. Specialization helps. For example, if you are interested in race cars specialize in blue race cars or one race car driver.

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If you do not have a hobby or passionate interest check your local newspaper classified ads and the swap-trade free newspapers to see what items, hobbies, topics are most popular. Listen to what your friends and relatives are talking about.
Are there any popular TV shows that are a “how to” format or informative that you like? What to do you search the Internet to find? Was it there?

Still need an idea? Create a diary, list everything you enjoy doing or talking
about in a week or two. Include sports, what you read, topics of articles, etc. The most overlooked things can lead to a great niche idea.

Check EBay’s Best Sellers– Hot Items List for information about what people are buying on the web

Make a list of keywords for topics you think are possibilities. Enter these
words at Overture.com. The Overture Keyword Tool will give you a list of related
terms people searched for last month and the counts for each
item. This will show you if there is a demand.

Then go to Google and enter any keywords returned from the Overture Keyword tool with a high count. How amny listings are found. This will tell you if the supply is available or not. Best results are those with a high demand count and a low supply count.

Also go to Overture’s Bid Tool to check out the cost of advertising. Even a good product can not be the one if it is too expensive to advertise. Usually this means there is already tough competition for that prodocut or topic.

Be sure to try variations of the product, e.g. blue Formual One race cars

The Right Niche is the First Step

Targeted marketing will be needed to get you site the attention it deserves.
They are not buyers and will only waste your time,
resources, and bandwidth.

About the Author

Geraldine Jensen is the owner of several ecommerce websites; suh as, http://www.webmastersprofitpak.net which is dedicated to a helping you make money online. She is the publisher and editor of http;//www.familiesonlinemagazine.com,
which was chosen as Hotsite by USA Today in October 2004 due to it diverse opinions and good content. She was Webmaster for a nonprofit organization for 10 years. Her newest project is Today’s Family Forum.

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Christian Marketing

Merely glance over this Search Engine Optimisation write-up. This piece of information might be utilized to deeper hierarchies to perceive Website Promotion.

Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?

The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It’s all to do with the keyword content of your text copy, and can be summarised in seven points.

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1. Register a good domain name which reflects what your site is about. Even if you are an established business, don’t register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jones the widget-maker.

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2. Name your page URLs based on reasons similar to the above for your web promotion, except now you can be more specific. Search engines like to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets-by-Post.htm) on one of the sales pages.

3. The text in the title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using both the singular and plural versions (people will search for both) and make these tags different and specific for each page. For example, “Widgets and After Sales Widget Services”. Whatever you do, don’t call the home page “Index”, but treat it almost as a mini-description.

4. The other tags (at the top of the html page) between the two “HEAD” tags are not as important as the title tag, but the description tag is still used by some search engines in displaying what you would like web users to see when they scroll down a page of search results. Some search engines don’t use the description tag at all; others, like Google, sometimes use part of it together with part of the main body text surrounding prominent keywords on your page. So you may as well treat the description tag seriously; make it brief (about 25 to 30 words) and as comprehensive as possible in the short space allowed. Make sure you have your popular keywords included within your description tag. The ALT tag is used for a very short description of an image or graphic file, and is what is displayed if you allow your mouse pointer to hover above a graphic. These days it is not considered important for search engines. The COMMENT tag is never displayed on the body page, and is used by coders and designers as an instruction or reminder to themselves about what that section of html coding should be doing; in the past, some webmasters in their quest for website promotion and search engine ranking used to stuff keywords in the comments tags, but now it is generally acknowledged that the main search engines pay little or no attention to these.

5. Keyword density. Each search engine has its own preference as to how many times a keyword phrase appears on the page in order to signify the relevance of that keyword phrase (in other words, in order to help the search engine understand what the page is about). Around 5 to 8 per cent is a rough guide as to the optimal level. Don’t overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your keywords in the headings tags H1 and H2. There is an H3 tag as well, but it is doubtful whether search engines bother with that, as it is perceived as less prominent on the page, therefore less relevant to what the page is about.

6. Don’t forget good linking in your website marketing. Search engines will judge the importance of your web pages to some extent on the number and quality of incoming links from other sites. Ask other webmasters with sites on similar themes to yours for a link, in exchange for a link back. These sites should not be in competition with yours, but should be similarly themed. You may occasionally be asked by other webmasters if they can link to your site. If this is so then have a look at their site; make sure that their site is relevant, that it has at least some Page Rank, and that it just “feels” good, and has no nasty surprises like redirects or unexpected popups. You don’t want to be associated with a “bad neighborhood”!

7. Make sure that important keywords are included in the anchor text within inbound links from other sites. This is crucial to search engines when they try to figure out the relevance and importance of your pages. The inbound link from the other site should take the form of something like this (I’m using normal brackets instead of angle brackets so as not to use compromising html): (A HREF=”http://www.Yoursite.com”) your important keywords included here(/A). You should definitely avoid something like (A HREF=”http://www.Yoursite.com”)click here(/A), which tells search engines nothing except that your site is about “click here”. Be careful!

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Gordon Goodfellow is an Internet marketing consultant and practitioner. He lives and Works in London, UK, and has helped companies in many industry sectors with clients worldwide. His main site, www.Applied-Web-Marketing.com is an introductory resource on Internet marketing for small businesses.

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“Dig your well before you’re thirsty” is the title of a wonderful book by Harvey Mackay.
It is smart advice for investing your money, “Save your money before you need it”, or growing your business, “Market today for tomorrow”.

When times are tough some businesses stop marketing. They reason, ‘No one is buying so why should I advertise?’ The other time some businesses stop marketing is when they are selling like crazy. Again they figure - ‘I can’t handle any more business right now so why promote?’

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Two key points here. Advertising is only one narrow form of marketing. Marketing is about sending messages. You send messages in a plethora of avenues; advertising, customer service, by association, quality, public relations, sponsorship, awards, etc And the second point; marketing is a long-term investment.

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Selling is immediate. When times are slow you need to crank-up the selling efforts. How do you escape from a sales crisis? Improve selling skills, search out new markets, offer more value and most importantly be systematic. When there is a fire, put out the fire.
That’s sales.

Preventing the fires of tomorrow is marketing. That is why marketing is so difficult to justify or measure. The good marketing you do today will pay off in a few weeks, months or even years. Is it worth it? Only if you want to be in business in a few years.

Invest wisely in your marketing. Many of the principles of investing money apply to marketing. Don’t put all your eggs in one basket. Your message must reach your prospect along several avenues. That conveys more credibility. For example; you might advertise in a magazine, sponsor a community event, send out news releases and offer extras on your website. Your investment portfolio should be diversified, so should your marketing. Warren Buffet’s long-term strategy to ‘make smart investments and hold’ can apply to your marketing. Make a long term marketing commitment to yourself. Stick to it. Be consistent and persistent. That is smart investing and smart marketing.

Consider the different forms of currency in your business. Cash is the most obvious. A signed order is another. Receivables are currency - you can even use them for collateral - or sell them. But some forms of currency look better than others. If cash is best then you might be tempted never to give credit to customers. But you might lose sales because of that. So you may decide to give credit to approved customers - knowing that you can likely convert the receivable to cash. Even signed orders are currency - you can factor them to obtain financing.

Marketing is another form of currency in your business. Good marketing creates customer awareness, goodwill, education, credibility, even desire. All of that can be converted into signed orders, receivables and hence cash.

All forms of currency are convertible. But the conversion rate is not 1 to 1 nor is it totally predictable. Some receivables become bad debt. Some signed orders get cancelled. Some marketing efforts just spin off into the universe like a lost asteroid. For that reason do not expect that every dollar spent on marketing pays off the same. For example if you do a mass mailing some of those envelopes go undelivered, some never get opened, a few get read - and even fewer acted upon. But you need to mail to the whole list to reach the ones that read it.

You might believe that cash is a better currency than marketing. Marketing can be better than cash because a creative marketing campaign can pay back many times over. If you realize that when you market you are creating currency - you can view your marketing in a more productive light. The more creative you are in your marketing - the greater leverage you get.

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Marketing like currency is synergistic. When you have money the banks will loan you more - but when you have none and want some, what do they say? ‘You got none so we can’t give you any.’

Marketing works the same way. When you generate lots of exposure - you get more. When you are hot everyone wants you. When you are cold - you get the freezer. Keep sending your marketing messages regularly. Some businesses get busy with business and forget to market. And then the feast runs out and they start marketing again.

Because marketing is currency there are times when instead of cash you might accept payment in marketing currency. This might be a straight barter deal. I give you $1,000 of my product for $1,000 of your product. This is one way to get ‘free’ advertising. Trade your product for ad space or media time. This only works if the media company needs your product and don’t have budget, (cash), to buy.

My financial planner gave me some good advice when I left the corporate world to start my business. I showed him the corporate package I received and asked how I should invest this money - stocks, funds, or pay down my mortgage? He asked a few questions about my business. He then advised me to invest my money in the business because that is where I would obtain the best return over the next few years - then gradually as business growth levels or slows to invest in other long-term investments. It was smart advice because growing my business was another form of investment. I continue to make both short term and long investments in my business. You might examine your business in the same light.

About the Author

George Torok is co-author of the national bestseller, ‘Secrets of Power Marketing’ Canada’s first guide to personal marketing for the non-marketer. He delivers seminars & keynotes to corporations and associations across North America. You can reach him at 800-304-1861. For more information about his programs visit www.powermarketing.ca

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The Link Swapping Trap

 by: Stephen Bucaro

If you want to make money on the web, you must get traffic to your website. If you want to get traffic to your website, you must have a high rank in google’s search results. Google ranks websites based upon the number of links that point to the site.

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Many novice webmasters believe they can trick Google into giving their website a high rank by swapping links with other webmasters. One reason they believe this, is because “wanna-be” web marketing “experts” keep spouting that trash.

It’s only partially true that Google ranks websites based upon the number of links that point to the site. Google uses a highly sophisticated page ranking formula that keeps changing and evolving all the time. Google caught onto the link swapping trick years ago.

Novice webmasters put all their link swaps on one gigantically long page referred to as a “link farm”. When Google’s robot finds a link farm, their ranking formula penalizes the websites listed in the link farm. If Google finds the same site listed in many link farms, they remove that site from their search engine.

Just about every week I get an email message saying “I placed a link to your website on my website. Please put a link to my website on your website. Here’s where you can find your link on my website” … followed by a link to a single webpage containing hundreds of links … a link farm.

I usually reply to such a message with a request to remove the link to my website from their webpage. The novice webmaster often responds with a message of pure astonishment. Link swap requests have become so common lately that I have been responding by clicking on the “Delete” button.

Every webmaster that wants to swap links has a website with zero traffic. Even if Google didn’t penalize websites for being listed in a link farm, why would I want to send traffic away from my website to a website that can’t return any traffic?

Not only are these novice webmasters not experienced in the way of the web, they seem inexperienced in the way of the world. The first rule of the universe is “you never get a free lunch”. If you want your website to rank high in Google, you have to pay them. If you can’t afford to pay them, you have to do the work.

It’s hard work to get traffic to your website. There is only one method I know that works: put valuable, original content on your website. Other websites, blogs, and forums will post links to the valuable content on your website, not with a link swap, but as a resource to their audience.

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When someone places a legitimate link to valuable content on their webpage, the webpage has low link density. Google’s page ranking formula gives the page a high score. If a link to your webpage is found on a high scoring webpage, that raises the rank of your webpage.

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On the other hand, a page with a high link density, with hundreds of links and little other content, gets a negative score from Google. If a link to your webpage is found on a webpage with a negative score, that lowers the rank of your webpage.

Don’t try to scam Google by swapping links, and don’t cooperate with foolish webmasters who think there is a “free lunch”. If you want to get a higher ranking in Google, resulting in more traffic to your website, there is only one way - good old fashion hard work.

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Facts you should know about Web Site design and Search Engine Optimization

 by: Rajitha Dahanayake

1. Web site File Structure / File Naming

• Most search engines do not recognize beyond two directory levels.
• Make sure to name your files and directories with keywords.
• Don t separate keywords using the underscore instead use hyphens.
• File names should be not too long.

2. Load Time

• If a page doesn’t load in 8 seconds, Web site will lose 1/3 of the visitors.
• Images and Graphics -Image optimization will help to improve the load time. Images can be optimized using the GIFBOT image optimization tool (http://www.netmechanic.com/accelerate.htm)

3. Browser Compatibility / Screen Resolutions

• Make sure the all the web pages are compatible with the latest versions of Internet explore and Netscape. (Eg: IE 4.0 and above, Netscape 4.7 and above)
• Screen resolution is very important. Compatibility in 800 and 1024 resolution is a must.

4. Site Map

• A very important page on a web site.
• Search Engine spider s prefers Site maps.
• Name the Site Map page-using hyphen (site-map.html).
• Make sure the site map has links to every page of the web site.
• Use key words on the anchor.
• Try to describe the links with two or three lines.
• Give a link o the site map from all the pages of the site.
• Keep the site map simple with no or few images.

5. HTML Validation

• Make sure the coding is done according to the W3C standards. (http://validator.w3.org)
• Search engines are constantly rewarding web sites that utilize clean and validated HTML.
• Validate the HTML coding using the CSE HTML Validator before the site goes live. (http://www.htmlvalidator.com/)

6. Custom 404 Error Page

• Through the custom 404 error page, make it easy for the users to find where they want to go.
• Use HTML links and include a search box.
• For information on how to create custom 404 pages for every type of server, visit the 404 Research Lab (http://www.plinko.net/404/). The site also features many examples of custom 404 pages.

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7. Cascading Style Sheets (CSS)

• Cascading Style allows Webmasters to control Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.
• CSS decreases download time. Style sheets alone don t matter to the search engines.

8. Using JavaScript / Frames / Flash

• JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.

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• Frames Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames intact.
• Flash Search Engine spiders cant read the flash (Except Fast.com). Anyway Flash can be used for demos and presentations.
• Layers It is recommended not use layers.

9. Font Styles and Colors

• Font Styles It is important to use the font styles compatible with the browsers.
• Colors Web Safe Colors A few years ago, when most computers supported only 256 different colors, a list of 216 Web Safe Colors was suggested as a Web standard. The reason for this was that Microsoft and Mac operating system used 40 different “reserved” fixed system colors (about 20 each).

  For more information Please visit

  http://www.w3schools.com/html/html_colors.asp

  http://www.webdevelopersjournal.com/articles/websafe1/websafe_colors.html

10.Title / Meta Key Words / ALT tags

• Title / Meta Key Words Title and Meta key words play an important role search engine optimization.
• ALT Tags It is important to have an Alt tag to each and every image.

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