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A New Twist To The Signature File Idea
by: Terence Tan
After the incredible success of Hotmail.com, the use of signature files on all outgoing e-mail accounts has been a common method of web promotion.
The limitation that most people face is that there is a limit to how much “legitimate” e-mail they can send everyday.
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A key but often overlooked characteristic of the Hotmail campaign that made it wildly successful is that every user of Hotmail was actually part of its campaign. Rather than sending signature file ads from only one e-mail account, Hotmail had a virtual army of people promoting their service.
One way we can boost the number of mails carrying our signature files is to offer free e-mail accounts to people and attach OUR signature files to their outgoing email.While it is now harder to give out free e-mail accounts than when Hotmail first started out, even a small handful of active users of your free service can dramatically increase the number of your signature files being displayed.
Everyone.net offers a cheap Group Mail account that lets us offer free e-mail accounts to 100 people, at $9.99 a month.
For less than 10 cents each, you’ll get an large group of people pushing your advertisement every time they send out an e-mail message.
There are probably other companies offering to let you provide free e-mail to others (the key point being they must allow you to attach YOUR signature file to each outgoing e-mail), but Everyone.net does seem to be very user friendly, easy to set- up( no setup cost), and cheapest.
They also offer to give you a free domain name of your choice when you sign up.
If you already own XYZ.com, you could take advantage of their offer by also getting XYZ.net for free.
For sites with large and dedicated North American audiences, there is even a Sponsored Mail solution where they essentially offer their service for FREE!
This is certainly a proven, low cost strategy to use, especially if you are looking for some “free stuff” to offer your web site visitors, gaining their goodwill and turning them into your “evangelists” at the same time.
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About The Author
Terence Tan is the founder of HugeAffiliates.com, a website dedicated towards the development of Multi Level Affiliate Programs as an alternative system of business. Visit http://hugeaffiliates.com to learn how MLAPs can multiply your affiliate referral commissions.
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(Please feel free to to freely reproduce and distribute this article, so long as it is reproduced in full, including the hyperlinks, and no modification is made).
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terence@hugevoice.com
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Top 10 Tips and Tactics to Take Your Business to the Next Level
Are you a solo practitioner or small business owner, wondering what you
can do to grow your business and take it to the next level of success?
There are many proven strategies and tools you can implement to attract
prospects and clients and increase your bottom line. It’s all about
attracting prospects, giving them value, and staying in touch. Most of
the tips outlined below leverage the power of the Internet and will be
familiar to you. They do not require a huge investment of resources, and
when you take action to implement any one of them, will return big
rewards in the areas of customer retention, loyalty, growth, and more
sales.
1. Publish an e-newsletter
This is one of the top attraction techniques. Publish an e-newsletter
on a topic which complements your business focus and the needs of
your clients and customers. Consistency is the key here. The more
you position yourself as an expert in your business and consistently
deliver value to your readers, the more you establish your business as
a top of mind resource and someone who can solve your readers’
problems.
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2. Give away free reports
Hey, just like this one! People want to get to know you and everyone
likes free information. Make sure the report is useful, timely and
delivers real value.
3. Create and sell e-books and info products via the Internet
This is another great way to establish credibility about your expertise
and business. Again, people hunger for information about how to
make their life better, happier and more successful. What do you
know that you could write about and put in digital format? When
prospects understand what you do and get value from your products,
they are more likely to become repeat customers.
4. Teach teleclasses
This is the personal approach to reaching out to your prospects and
clients. Offer a free introductory teleclass to introduce prospects to
your business and service. Package a series of classes and sell the
course to prospects who cannot afford your one on one service.
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5. Use autoresponders to consistently follow up with clients and
prospects
It’s common knowledge in marketing circles that a prospect needs to
see your message at least 7 times before taking action.
Autoresponders enable you to automatically follow up sales, leads,
manage your mailing lists and create repeat customers through cross
promotion. Autoresponders are automated messages delivered in
sequence over a pre-determined period of time. There are hundreds
of ways to use autoresponders to attract and retain clients. For
example, deliver your free report on an autoresponder. A couple of
days later follow up with a message reminding the reader about your
product or service. Then, the next day send a message inviting the
reader to subscribe to your newsletter. Next, send a message with a
special offer on an e-book which relates to the report and goes into
more detail and depth. You get the idea. Note, always give the
recipient the ability to opt out ofthe series. You don’t want to anger
your prospects by delivering messages they don’t want!
6. Implement a database marketing system
This tool directly relates to #1-5 above. Capture every email address
in an integrated database marketing system that allows you to simply
categorize and broadcast targeted messages to your clients and
prospects.
7. Use a shopping cart system
Having a powerful shopping cart system enables you to easily sell
your products and services on the Internet. You can automate the
registration payments for your teleclasses, sell your e-book, and
manage your e-newsletter list all in one system. To review the best
system around that combines a shopping cart with a database
marketing system, please see 1Shopping Cart at:
http://www.1shoppingcart.com/app/default.asp?pr=1&id=37377
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8. Get an internet merchant account
This is necessary to actually make sales online. There are numerous
products out there so do your research and know what you need for
your specific business application.
9. Create passive income streams selling affiliate products related to
your business
You may not get rich this way, but it can’t hurt to recommend
products in which you believe to your clients and get a small
commission. There are thousands of affiliate programs on the
Internet. Choose products or services that complement your business
and only recommend things you would or have purchased yourself.
Be up front about what you’re doing. Your clients will appreciate
that you have done the research to find useful products and services.
On #7 above, the link I include is an affiliate link. If you click on the
link and purchase the shopping cart system, I receive a small
commission for my recommendation. I only recommend this system
because I personally work with this system and thinks it’s excellent.
10. Work with a project partner to help you implement your ideas
Here’s where the rubber meets the road. What’s it going to take for
you to implement just one of these tactics? As a solo professional or
small business owner, are you overwhelmed by all the things you
SHOULD be doing to actively market your business? Maybe you
don’t have time or you’re not sure how to go about setting up a
database system, shopping cart or autoresponder. Or, you want to
publish a regular newsletter and don’t know where to start. The
solution may be to partner with an experienced project manager.
Find someone who can strategize with you, take action, and most
importantly implement your ideas. “Ideas not coupled with action
never become bigger than the brain cells they occupied.” Arnold H.
Glasow
11. BONUS TIP: Read Purple Cow by Seth Godin to learn how to
make your business stand apart from the competition by being
remarkable:
http://www.amazon.com/exec/obidos/ASIN/159184021X/dlwvirtualman-20
(Yes, it’s another affiliate link. This is a great book, a fast read and
will inspire you to consider ways to separate yourself from your
competition and take your business to the next level. All my new
clients receive a copy of this book when we begin our partnership.)
About the Author
Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise’s blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level.
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While many people think it is enough to have web site to earn
hundreds or thousands of dollars within a few weeks, it is
much harder in reality to get people to your web site and then
it is another thing to get them to buy something from you.
But that’s a different story. Let’s concentrate on the first aspect:
Getting traffic and especially getting targeted traffic. You don’t
want to have cat lovers on your site when you are selling dog
food, do you ?
How do you get targeted prospects ? First of all, you must know
your potential customers. Who are they ? What are they looking
for ? So the first thing , even before you have built your web
site, is to know which keywords your prospects would search for.
It is not as hard as you might think. But if you have a general
topic like I have myself with Internet Marketing, it might be a
much better idea to concentrate just on one aspect of Internet
Marketing.
Friend, you ask why ? Did you ever perform a search on
AltaVista for the term “Internet Marketing”? Yes ? Then you will
certainly know that there about 6 million web sites competing for
the top position on “Internet Marketing”.
It is very hard, if not impossible to reach a rank in the top 10 or
even the top 30 for such a general term. But if you concentrate
on, let me say autoresponders, then there are a lot less pages
that deal with that topic.
1.) Choosing your domain name
This means, when you order your domain name, be sure to include
your keywords in your domain name. To take the example just
mentioned above: If you’re selling dog food, don’t take a domain
like www.petshop.com .
Because then people could think that you are selling cat food,
bird food etc. , too. You want to target your potential customers,
so your domainname would be rather something like :
www.dogfood.com or similar .
So now you’ve designed your pages. What comes next ?
2.) Frames/no-frames
Web pages which use frames have one big disadvantage: Some
search engines are not able to index them correctly. They cannot
follow the links that are included on these pages and that means
that they won’t be able to show the results of your pages.
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If you want to be on the safe side, create your web pages without
using frames. There are some tricks to enable a correct indexing
but this would lead too far for this time.
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3.) The title of your homepage
It almost goes without saying that your title should have your
keywords included as well. You should choose a title that includes
your four most important keywords. If you have a site where people
can learn how to write ads, you could give your page a title that
has the word ads in it plus some of your other keywords.
Example : “Writing ads: How to write ads that sell your products
like crazy.” You have repeated your most important keyword “ads”
and you have used other keywords like “writing”, “write” and
“sell”.
4.) Meta tag : description
Meta tags are additional pieces of information which are placed
within the HTML - code. Your description reflects the most
important part of your homepage since this is the description
that is shown when someone searches for your site on a search
engine.
You should clearly state the benefits of visiting your site. It
should be a like a little ad for your site. You should include your
keywords once again but not more than twice. I’ll give you an
example of my own site and then it looks like this :
writing winning sales letters, prospects, online, web, internet,
marketing, campaign, writer, marketer, promotion, copywriter,
top-seller” name=keywords>
6.) Meta tag : robots
You create a little robots.txt to let the search engine know
which links it should follow. If you want to exclude certain
directories, you can use special commands which forbid the
search engine spiders to follow a complete path.
This can be necessary e.g. to avoid that the search engines link
to your download page where you have the articles you want
to sell. An example can be found below :
# robots.txt for http://www.internetmarketing-success.com/
# file created: 16.08.01
User-agent: *
# Disallow: /cgi/# exclude robots from specified tree
# Disallow: /scripts/
# file modified: 16.08.01
7.) Keyword density
Your main keyword should be mentioned within the first 8 words
of your body text and can be mentioned 3 times more. The other
keywords should not be forgotten, too. Try to use them at least
3 times in your text.
8.) Alt-tags for your images
Alt-tags are alternative descriptions for your pictures. If you
move your mouse-cursor over your pictures, you can see this
alternative text. This text is also shown if a picture is not
loaded correctly. Use your keywords to describe your pictures.
9.) No tricks like white text on white background !
Some people consider themselves to be very smart and they
want to outwit the search engines by putting a lot of their
keywords with a font in the background colour on their
pages to make it more relevant to the engines.
But times have changed : The search engines recognize these
tricks and as a result your pages are banned from their index.
Try just to do what is necessary but don’t use tricks, it won’t
do you no good.
10.) Link-Popularity
Many search engines like AltaVista have a new ranking
concept which includes link-popularity. This means, the
more pages have a link to your site, the better your site
gets ranked.
Some of them have also made special deals with pay-
per-click search engines. Those sites which rank on the top 3
will also get a high rank at “normal” search engines.
About the Author
Article by Detlev Reimer. Feel free to use the article with these
bylines included. Detlev has just finished creating his first product,
a database program for Internet marketers which will help you to save
and organize e.g. your advertising, customer and contact data. For
further details, please visit : http://www.promobuddy.com/ . Sign up
for his newsletter at http://www.internetmarketing-success.com/ .
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Building Your First Web Site?
by: Tim Querrey
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As a connoisseur who is searching for , only you can rather decide if this benefits. Explore till the conclusion to feel if it works for you.
Creating your own site can be a satisfying experience. Here are some tips to help get you up and running.
Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil. Start by sketching a layout of how you would like your web page to appear. For example, a simple title at the top, the area in which you would like any content, pictures and so on. Now its time to do some programing!
Ah. Do you agree this material aided you in enhancing your mental ability of ? I expect it did.
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Don’t let the word programing scare you. Anyone can learn and there are several sites that offer free tutorials. One such site is http://www.w3schools.com/html/default.asp. Although it is not necessary to be a top notch programer to build and operate your web site, you should learn the basics of html. I recommend that you thoroughly learn about tables. They are widely used and with them, you can create a professional looking layout (even as a beginner).
Fine. Since you have reached this far, it means you are basically meddlesome in and . Just keep on reading, there are additional details to follow.
You can use any basic text editor, like notepad, to write, edit, and save your code (html). When saving your work for the first time, choose Text Document for type of file, then save with the extension htm (for example index.htm). Your home page (the first page people usually see) is normally saved as index.htm. To see how your page looks, double click on the file and it should automatically open up in your browser.
Now that you’ve got your web page ready to go, it’s time to find a host (a place for your web page to live). Since this is your first site, I suggest you use Free Web Hosting. Some host will put advertising, such as a banner, on your site as the cost of free hosting. Others will only charge you to register your Domain Name (www.YourSite.com). Be careful not to accidentally sign up for extras such as url protection, spam control, etc. (unless you feel you need them) as they will add to your cost. These sites will have a limit on bandwidth (how much data that can be transmitted per month), email accounts, and maybe a few other things, but are still great for first timers. If later on you feel you need more, then you usually can upgrade. To find a host, just use any search engine and the keyword phrase Free Web Hosting.
Ok! You’ve sketched a layout for your web page, learned some basic html, coded your web page, found your host with the most (couldn’t resist), and registered your URL (www.YourSite.com). Now it’s time to upload (transfer) your file (web page ) to your host. To do this you need a FTP program. FTP stands for File Transfer Protocol. When using this application, there are usually two windows. The left window shows your computer files, and the right window shows the files stored on your host. For a good tutorial and to download a freeware FTP program, FTP Commander, go to http://www.nexcess.net/hosting/support/tutorials/ftp/ftpcommindex.php.
Now you should be up and running. But don’t stop there. Continue to tweak, add pages, learn to link to other pages and sites, and frequently add new content. Who knows, you could eventually learn to profit from your creation.
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eBook Ideas
by: Dan Grossman
Everybody should love eBooks. You can give them away in order to promote your site, increase subscribers to your newsletter, or just as a free gift. You can write about something people want to know and sell them for a profit. There are a great many eBooks available out there for you to distribute or to purchase resell rights to, but that doesn’t compare to having an eBook of your own.
The problem is that most site owners don’t have the time or the patience to write their own eBook. Some start and think they don’t have the writing skills to create something they’d want to share with others. So why not use some of the content you already have to create an eBook?
MAKE YOUR WEBSITE INTO AN EBOOK!
Especially if your site contains lots of useful information and reference material for others, this can be a great gift to give away to your visitors. Turn your entire website into an eBook and allow people to browse your site offline, or simply read through many articles without having to load them from your site. You can also place static advertising in the book on pages related to the ads.
Considering everyone can visit your site online, this isn’t something you can sell, but it’s a good gift to give away. This is a great way to brand your site! Every time someone opens up your eBook, they remember your site and because they have something that’s going to last longer than the time they spend on your site online, it keeps your site in their minds a bit more. When they read through the eBook, you’re likely to get repeat traffic as they return to your website to revisit and see what’s new.
If you have especially long articles, tutorials or other content on the site, you could make individual eBooks for each and link to them from their corresponding webpages. Let your visitors finish reading when they have time, while still building your brand and reminding them of your website. If it’s something they’ll be referencing a lot (such as a how-to guide), they’ll thank you for it.
MAKE YOUR EZINE INTO AN EBOOK!
Fine. Your extreme force to research more would be requited further. Your thirst for facts could get quenched in the consequent lines.
If you’ve been publishing for a long time, you probably have hundreds of pages of content (whether you realize it or not) which can easily be made into an eBook. There are several uses for this eBook and several benefits to making one.
Your eBook can be used as a giveaway to subscribers in order to increase new signups. Increase the effectiveness of your signup forms with text like
Okay. Be positive that your efficient insight would go beyond this point. Your additional inquisitiveness in this piece of literature would be an added leverage for you.
"Get access to our backissues archive! Subscribers can download it as a free eBook and browse hundreds of pages of useful hints, tips, and tricks!"
This should increase your subscription rate if you’re not already giving something away. If you are, your new eBook will make a great addition. You can also give it away to your existing subscribers as a gift; this should please many of them, keeping more of them as long-term subscribers.
If your eZine is top-quality with useful information in it each issue, you can sell your backissues as an eBook. Assuming your eZine is a focused topic, you may have covered enough to advertise it as a "how-to" guide. Just order the issues in terms of what they will teach the customer once they buy it. If your eZine is only available as a paid subscription, this can be a bonus you give away to your paying customers.
RESOURCES FOR CREATING YOUR EBOOK
In exchange for an ad in your eBook, this person will create eBooks for you for free:
http://www.ebooks-made-easy.com/
A professional quality eBook editor:
http://www.ebookedit.com/
A listing of eBook compilers for creating eBooks:
http://ebookshop.bizland.com/compilers.html
Completely admissible! Now that you have read till this point, we assure that along with this you will have something astonishing. You must be regular in order to attain the value of this ballyhoo. So, go on scanning.
eBook cover creation services:
http://ebooksearchengine.com/covers.html
List your eBook in the eBook Search Engine:
http://ebooksearchengine.com/tempsubmitform.html
Another good place to list your eBooks for free:
http://ebooks.searchking.com/
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About The Author
Dan Grossman runs http://www.websitegoodies.com where you can find over 250 hand-picked resources, articles, and tools! Dan also publishes the free weekly "WebDevPortal" newsletter for website owners! Subscribe today and get articles like this every week: Posted in Marketing with integrity || No Comments »
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“The requested URL /file.html was not found on this server.
Apache/1.3.14 Server at www.yourdomain.com Port 80″.
Does that look familiar? If you’ve ever accidentally tried to
access a page that doesn’t exist, possibly by following an
outdated link or by misspelling the name of the page, you’ve
probably seen something like the above appear on your screen.
You might have attempted to correct the error by checking the
URL for mistakes, but it is even more likely that you just
clicked “Back” and returned where you came from, never visiting
the site again.
For a surfer, encountering a “404 page” is a nuisance. For a
webmaster, they can be far more problematic, causing a reduction
in traffic which in turn means losing a part of the precious
advertising revenues or sales the site’s life depends on. You
can minimize the amount of 404 errors by periodically checking
your pages for broken links, but it is impossible to get
completely rid of them. So, what can you do?
The solution - Custom 404 pages
===============================
Fine. Your steadiness supports the view that you are pretty much interested in and . Just keep on reading, there are other things to follow.
The best way to avoid losing visitors to 404’s is to replace the
standard and unfriendly error message with a custom page.
Fortunately the task is relatively simple and can be performed
by anyone who owns a site that has its own domain name.
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As different server softwares handle things in their own ways,
there is no single method of creating a custom error page that
works with every system. The following instructions can be
applied by those who have sites hosted under Apache, which is a
very widely used program. If you don’t know what software your
host is running, contact them and ask.
To start the process, use an FTP program such as CuteFTP to
connect to your server. Search for a file named “.htaccess”.
Should you find it, download the file to your home computer for
editing. If the file is not there, don’t worry, you’ll just have
to create it yourself.
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Grab a normal text editor and open the file, or if you don’t
have it, open up a blank file. Type the following into the first
line of the file:
ErrorDocument 404 http://www.yourdomain.com/404page.html
After you’re done, save the file as plain text and make sure
that it is named “.htaccess”, without quotes of course. The hard
part is now over, all that is left is to create the custom 404
page (404page.html) that loads when a 404 error occurs.
What should my 404 page look like?
==================================
Of course, you can put anything you want into it, but if your
purpose is to encourage your visitors to click further into your
site instead of leaving, the page should obey some basic
principles.
1. Don’t give users a reason to panic. Including a large heading
that screams “ERROR” is likely to make the visitor feel that
he/she has done something wrong or that your site is not working
properly. A better approach is to first greet them with a warm
welcome and then explain that the URL they were looking for
could not be found, but should they browse around your site,
they will surely find the information they need.
2. Make the page to look and feel similar to the rest of the
pages on your site. Include your site’s menu on the 404 page to
give visitors a fast and easy way to continue exploring instead
of clicking away. A well-designed 404 page with plenty of links
is far more attractive than one that has just black text on a
white background and a link to your homepage.
3. If you have the skills, consider adding a search feature on
the page that allows people to search your site for matches.
Often your navigation menu will provide a clue on how the user
might reach the information he/she would like to see, but if it
doesn’t there is a great risk of losing the visit. Placing a
search utility on the page increases the likelihood of the user
finding the desired page and thus remaining on your site.
After both the .htaccess file and the HTML page are ready, FTP
to your server, upload the pages and enjoy your new custom 404
error page!
About the Author
Lauri Harpf runs the A Promotion Guide website, where he
offers free information about search engines, directories
and other promotion methods. His site can be found at
http://www.apromotionguide.com/
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The Internet has been heralded as “the great equalizer”: on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation presents an important challenge for small businesses: how can I convince my potential customers that I am not an unethical, fly-by-night operation?
The best way to do it is through a properly structured “About Us” page.
Your “About Us” page must not only introduce your company to your potential customers, but must do so in a way that it explains, beyond a shadow of a doubt, why they should trust you and your company. Often, this means answering six basic questions:
Who is behind this website?
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People are getting tired of large, bureaucratic companies and their “your-call-is-important-to-us” service mentality. As a small business owner, you can give your customers the personal attention they won’t get from the big guys. Get that message across in your “About Us” page. Don’t be afraid to talk about yourself and your passion for the business, and by all means include your picture. The central message you want to convey is that behind your business there is a real human being who has his or her customers’ best interests at heart.
Is this a real business?
Perhaps the best way to answer this question is to list your full physical address. There is something reassuring about a “bricks-and-mortar” location, even if your customers will never visit you. A physical address shows your prospective customers that you don’t have anything to hide. Include your full contact information, including your physical address, in a conspicuous location within your “About Us” page.
How do they make money?
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You know the clich : “If it sounds too good to be true, it probably is”. If you don’t make your business model evident to your visitors (in other words, if you don’t show them how do you make money) the first question they will ask themselves is: “what’s the catch?”. If you offer too many things for free, or price your products too low vs. your competitors, prospective customers will hold back. Use your “About Us” page to explain what your main revenue streams are, and why do you charge what you charge. Remember to always talk “value”, not “price”.
How long have they been in business?
People tend to regard longevity and stability as important qualifiers to determine trust. Since most small business (especially of the on-line variety) tend to be very young, it may be hard to use the longevity card to solicit trust. If that is your case, you can talk about your past experience instead. For most small business owners, their past experience is highly relevant to their current businesses. Use your “About Us” page to talk about it, and how does it relate to and benefit your current business.
How do I know they deliver?
The best way to show your prospective customers what you can do for them is through testimonials from satisfied customers. Ideally, the testimonials should come from companies that accurately reflect your customer’s demographics. To be effective, these testimonials must provide some form of contact information of those who offer them (usually, a name and a link to a website will work). Presenting a small table with a list of previous clients and the type of work you did for them is also very effective. Make sure you ask for permission before listing your clients’ name (most of the time, they will be more than glad to give you authorization, especially if you link to their websites).
Are they related to the business community?
Another way to establish credibility and trust is to belong to community, trade or professional associations. These entities usually authorize their members to use their logos. For example, a repair shop’s website can use the seal of the ASE to emphasize that its mechanics are well trained. Similarly, a business consultant’s website can display a logo of the American Management Association, or a real estate agent can display a logo of the National Association of Realtors. Use these associations to your advantage in your “About Us” page.
Should I trust them with my private information?
People are very protective of their personal information, especially on-line. You should have a privacy policy crearly displayed somewhere in your website, and you should link to it from your “About Us” page (and also from your homepage). Aside from that, if you sell goods or services on-line, it is a good idea to become a Truste privacy sealholder. By becoming a Truste member and displaying the Truste seal in your “About Us” page, you will demonstrate that you abide by Truste’s best practices. This alone may make the difference between prospective customers buying from you instead of from somebody else.
Some Implementation Details
If the information in your “About Us” takes too much space and makes your text too long, you can always split it among several pages (you will then have an “About Us” section instead of just a page). If you do so, create a small menu of options that apply only to your “About Us” section. The links in that menu can be called: Our People, Our Business, Portfolio, Customers, Community, Privacy, etc. The best location to place this menu is on a column to the right of the page, since usually the left column or the top of the page are reserved for the main navigation menu of the site. Finally, a link to your “About Us” page must be present in your homepage (it doesn’t have to be in the most prominent location or in your main navigation menu, but it has to be visible and easily accessible).
Summary
On the web, it is very difficult to determine if a company is good and reputable. One way to help prospective customers know that they can trust your business is through a good “About Us” page. A good “About Us” page must answer the most common questions prospective customers are likely to ask themselves to determine if they should give you their trust. Your “About Us” page should be easily accesible through a link in your homepage.
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About the Author
Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his weekly articles in your website, ezine, or ebook.
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Christian Marketing
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G Wiz Digital Design, gwdd.com, is an Orlando based web design and Internet marketing company. Some products of G Wiz Digital Design, include Couponsalacarte.com, familyhomeloans.com, orlandohomeguide.com, orlandolisting.com plus many more.Let us help you in acheiving your Internet goal. 407.688.0010
About the Author
Director of marketing and advertising for G Wiz Digital Design, gwdd.com, and products of.
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If you have long dreamed of getting your piece of the Internet business pie but have held off due to fear, lack of skills, shortage of money, or any other reason under the sun, now is the time to get going. There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, the abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now. Let s take a look at why this is so.
First, overall use of the Internet continues to grow, not only in this country, but worldwide. Technology we may find confusing is taken for granted by our children, and even grandma and grandpa now get on line. Consumers across all demographics are shopping, and often buying, on the Internet. Statistics show growth rates in the number of Internet users at over 20 percent per year for the past ten years. Recent U.S. Department of Commerce statistics report on line consumer sales of $117 billion in2004, just 3.3 per cent of total U.S. retail sales of $3.6 trillion dollars. But, while total consumer sales grew by 6.8 percent in 2004, on line sales grew by 26 per cent. By all indications, this growth rate will continue to increase as the www generation becomes more comfortable with Internet buying due to improved customer service habits of on line vendors.
The second reason the time is ripe to get going with an Internet business is the maturity of the Internet. That is, businesses that survived the dot com bubble or have come on line after that time tend to be more stable than their predecessors. More traditional business models, focusing on customer service, advertising, and reliability have been incorporated into web business practices. Serious business people value a good Internet reputation. This benefits everyone working on line.
The third reason to get your Internet based business started now is the ease at which the average Joe can now create a web presence. From purchasing adomain name to creating an actual website, getting a business on line has never been easier. There are web hosting businesses that will take you step by step through the entire process for a very reasonable price. If you prefer to do it yourself , there are software programs available, such as Microsoft Front Page or Web Studio to guide you through setting up your website.
And lastly, this is the time to start on Internet business because right now this is one of the least expensive ways to have a business of your own. With the cost of setting up a traditional storefront business in the thousands of dollars, and considering that about half of new small businesses fail in the first five years, the thought of risking it all for a traditional business is only for the most hardy (or fool hardy, depending on how you look at it!). Franchises are somewhat safer, but not only can they also have huge startup costs, a significant portion of the business profits will be paid to the home office for the privilege of using their name, reputation and training.
Of course, once you decide to get your slice of the Internet pie, you still have to have a product to sell. And there are plenty of people who would like to offer their advice, often for a price. You see, that is what they do, make money from people who want to develop an Internet presence but haven t a clue what to do. That is their product. A little research will show that just about any and everything is sold on line these days. Find you niche and a little creative thought will lead you towards the path to success.
If after all your research you still want in this Internet thing, but don t feel comfortable going it alone, consider joining a reputable recurrent income organization. Such a company rewards you for providing word of mouth advertising for its goods and services. The best companies are those in which potential customers are referred to a website so they can become members, purchase goods or services and even start a business of their own if they so desire. You stay in touch and provide human contact, the relationship building. Find a company that supplies not only the products to sell and ships that product directly to consumers, but which provides a web site, training and support to guide you in building a successful business.
There are other reasons to own an Internet business, such as the tax advantages offered to small businesses that employees never get. But those are just the icing on the cake. Despite all the advantages, you have to be willing to work hard and make sacrifices to be successful. The old saying, You don t get something for nothing , still applies. It s not for everyone. If hard work doesn t appeal to you, plop yourself down on the couch, turn on your favorite show, open a bag of chips and just forget about it. But for those who seriously desire to develop a presence on the Internet, the time has never been better.
Summary
There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, an abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now.
About the Author
Karen Walker is a wellness consultant and author. She works from her home in western Montana. She and her husband, Lynn McCormick, maintain websites to help those whose lives have been upset by catastrophic health events.
www.newamericanfamily.com/perfect_business.htm
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