Promoting Your Business

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How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

 by: Rich Hamilton, Jr

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Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

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When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

To configure your keyword density ratio you must take the number of times a keyword appears in the content of your web site, divide it by the total number of words and that’s your keyword density ratio. I will give you a quick example of keyword “Marketing”:

Example:

The keyword “Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.

Obviously the higher your keyword density is, the greater influence you’ll have getting the Search Engines to give you a better ranking. Becareful though, you don’t want to over repeat the same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.

Part 2: Hyper Links

How many times have you seen links that say “Click Here”? A lot huh! If you are currently using this type of linking or going to be linking, then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly.

Example #1

Click Here For The Absolute Truth To Internet Marketing & The Secrets To Online Wealth

If you were to use this type of linking in Example #1. The Search Engines would pick all the “Click Here” hyper links and would think that the words “click here” are keywords that describe the content of your web site.

So remove all the “Click Here’s” and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links. You should end up with something like this in Example #2:

Example #2

Inside Internet Marketing The Absolute Truth To Internet Marketing & The Secrets To Online Wealth.

Part 3: Images

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First of all if you have images on your web site, the images don’t mean squat to the Search Engines. When the Search Engines robots crawl your web site, those images are nothing more than blank spots. The same blank spots are shown to the surfers that have arrived on your web site with the images turned off. You’ll find that many surfers surf the web with images turned off.

This is where the alternate tag (ALT Tag) comes into play. The ALT tag is used to describe your image to the surfers that surf the web with images off and most importantly, improves your keyword density. Here is an example of how to install the ALT tag in your images:

When describing the image you want to be very descriptive and use keywords. Most people don’t install their ALT Tag properly, for instance, on their logo image they’ll use “My Logo” in the ALT Tag. Which is the wrong way to effectively use the ALT Tag, there are no keywords in “My Logo”.

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I find that writing articles based on my own life experiences is the
best means of internet marketing. Writing down information
(valuable) that can inform and most importantly, HELP others. Write
in your own UNIQUE and distinctive style - what comes naturally to
you. Be yourself in your writing and you will find that the words
will flow. Use your individual area of expertise (and/or
interests) to help others through sharing your unique knowledge and
experiences of the magical journey that is life.

Then submit your articles to relevant ezines in your area of
interest or expertise, and/or publishers resources, lists like
Bill Montgomery’s Article Express, Shelley Lowery’s Article
Announce, Angela Giles-Klocke’s Publish In Yours and finally, Mike Valentine’s Free-Content.
In addition, they are all an excellent source of information.
Their web adresses are:
http://www.MakingProfit.com
http://www.egroups.com/group/article_announce
http://www.klockepresents.com
http://www.egroups.com/group/Free-Content

I believe that this strategy is the most effective form of TARGET
MARKETING… that get’s us the best results by far on a very
limited advertising budget (like most start up home online
businesses)… and best of all it’s free advertising.

A few final words to summarise…
You DON’T have to be a writer to write articles.
It doesn’t matter whether you have never written anything before .
Just make a beginning.

“Be bold and unseen forces come to your aid.”

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Progress in life is accomplished by
doing the basics right - the “little chores day by day”. Success is
never instantaneous - in any field of endeavour. For a while it may
appear as if you are not making a noticable difference through your
substantial efforts (in time and dedication put in ). However,
just keep “chipping away” at your online marketing long enough and
I can assure you, you WILL get noticed… even though it may take
awhile. This whole business of internet marketing has been one long
learning curve for us over the past four years - seeing what works
and what doesn’t… like the lessons of life itself.

Just make a beginning. As the ancient Chinese proverb so wisely
said… “A journey of a thousand miles starts with a single step”.

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About the Author

Craig Lock

Creative Writing Course
http://www.nzenterprise.com/writer/creative.html

My various books and money making information are available from:
http://www.novelty-gift.com/

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Are you familiar with the Robot Exclusion Standard? This is a way
whereby you can inform search engines and other automated spiders
(programs which scan your web sites for information) what pages
and directories are not to be examined. The standard is precisely
defined and a little obscure, and while not overly complicated it
can be difficult to understand.

There is help available, believe it or not. That obscure file
called “robots.txt” no longer needs to be hand-edited. No longer
do you need to type in server path names, remember robot and
spider names and enter strange symbols which don’t seem to make
any sense.

Okay, here’s a quick review. The “robots.txt” file simply lists
the spiders that you want to prevent from listing all or part of
your site. Along with each spider is the list of directories and
files that it is not allowed to examine. Wildcards are allowed.

Although this is a fantastic write-up, I constantly get startled if it works for persons in any way.

As a connoisseur who is searching for , only you can rather figure out if this assists. As a person you should be enduring to understand till the concluding word.

It’s not very difficult but it is time consuming if you have lots
of robots and files to specify. In addition, it’s easy to misspell
something and fali to achieve your goal.

Now, someone has created a nice little piece of shareware called
RoboGen, and it’s not very expensive considering the benefits that
you will receive.

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I stumbled across this entirely by accident, since it never
occurred to me that someone would write a program such as this. I
downloaded the 30 day demonstration and quickly discovered how
wonderful it is. Robogen has already saved me hours and hours of
work.

Okay, here’s how it works. You enter your FTP login information
and log into your site. You then select robots by name in the left
pane, and indicate which directories and/or files are to be
excluded by the robot in the right pane.

You can create a new file or edit an existing one. Even better,
Robogen will work directly off the “robots.txt” file on your web
site. It will log in, read the existing file, allow you to edit
to your hearts content, then update the file directly.

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You could be the finest expert to offer fair conviction on the article. Just comprehend all the words to get the worth of this stuff.

I like little specialized tool such as this which truly make a
webmasters life easy. The product is inexpensive (there is a
limited free version as well), well documented and complete.
Highly recommended.

About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets
at http://www.internet-tips.net - Visit our website any time to
read over 1,000 complete FREE articles about how to improve your
internet profits, enjoyment and knowledge.

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Most successful way for free advertisement

These days so many peoples joining internet market business because they are so tired of everyday working and not enough income, also so easy to start online business.
Starting an online business has become very popular among many people of all backgrounds throughout the world. It doesn’t matter if you are a high-school graduate, or you’re completing Law School. Any person with the desire to work from home can start an online business. Especially now more than ever with all the turnkey websites, “all-in-one” marketing solutions and such, one can literally have a business up and running within 24 hours.

It’s well known that nearly 95% of all online businesses will not succeed.
Internet marketing is as hard as you make it. It can be very hard getting past the “learning curve”, but once you do, nothing will stop the checks coming in month after month.
I want to give you some most important internet marketing tips for newbies, but very powerful forms of advertising that can yield tremendous profits for you if used correctly!
If you truly want to succeed with your online business, study the “Art of Internet Marketing”. Give yourself room for improvement, and never think you know enough to “get by” either. Internet Marketing changes as time does
, so keep the ball in your court, and have fun while playing.But I want to remind you that never waste your money and disappointed yourself,because so many peoples are successed out there and enjoying their life with family.
The main thing to remember when marketing your business is to keep your potential visitors in mind. Build a website that caters totheir needs and wants. If you utilize these resources for internet marketing, you will see the success that most individuals never truly see.
Even though you have pro like home site if it does’t ranking on the web site,you never to success your internet business.that’s why 95% peoples are failing and disappearing from internet.
I want to show you some free advertising tips now on.

1) Search Engine Optimization
When you start your home pages,you’ve to optimize it first.
The basic rule of thumb is to create a website in such a
way that your visitors will want to come back.
Also, create a website that will make others want
to link to your site, without any required link back to theirs.
That is correct optimization.
Let’s face it.. The best kind of traffic is free traffic, right? There are a ton of ways to get traffic to your website, but in my opinion, this is the most cost effective. After all, it’s free! Search Engine Optimization requires a great deal of knowledge of how search engines work, but it’s definitely not an impossible feat by any means.

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Some great SEO(search engine optimization)resources are:
http://www.highrankings.com
http://www.searchenginestrategies.biz
http://www.bruceclay.com/web_rank.htm

2) Article Submission

Ah. Have you acquired the importance of this article? I’m certain you must have.

The numerous write-ups on , may of great advantage for you. We shall forward you with resources at the finish of this write-up.

This is one of the oldest forms of advertising
on the internet. Whatever kind of business you do, write about it and summit!
The way you advertise through articles is by having a “resource box” at the end of the article.
This will lead your visitors to your site.
After you have written an article of your business topic, just submit them to Article Directories or
Websites that will publish the articles freely you wrote. Here are some good submission sites:

http://www.authorconnection.com/
http://www.addme.com/nlsubmit.htm
http://www.allnetarticles.com/
http://www.articlecentral.com/
http://www.articlecity.com/
http://www.articles911.com/
http://www.bestparentingresources.com/Article.html
http://www.boconline.com/sub-art.htm
http://www.business-dynamics.com/resource_library/index.html
http://www.businesstoolchest.com/articles/submit.shtml
http://www.bytesworth.com/articles/
http://cerebuswebmaster.com/onsite/articles.html
http://www.certificate.net/wwio/ideas.shtml
http://www.clickforcontent.com/
http://www.connectionteam.com/
http://www.digital-women.com/submitarticle.htm
http://www.ezinearticles.com/
http://www.ezine-writer.com.au
http://www.family-content.com/
http://www.goarticles.com/
http://www.hitsnclicks.com/contributors/
http://www.ideamarketers.com/
http://www.jogena.com/articles/articleform.htm
http://www.mainstreetmom.com/article_submission_form.htm
http://www.marcommwise.com/
http://www.marketing-of-training.com/motoarticles.htm
http://www.marketing-seek.com/articles/recent.shtml
http://www.netterweb.com/articles/
http://opportunityupdate.com/
http://www.parentclicks.com/
http://www.scamfreesuccess.com/
http://www.selfgrowth.com/
http://www.top7business.com/
http://www.upromote.com/newsletter/submit.html
http://www.vectorcentral.com/
http://www.stickysauce.com/wanted.htm
http://www.webpronews.com/submit.html
http://www.boconline.com/sub-art.shtml
http://www.powerhomebiz.com ermsofuse/articlesubmission.htm
http://www.promotionworld.com/pop/feedback/submitarticle.html
http://www.businessknowhow.com/newsletter/articleguidelines.htm

3) Summit your web site on ezine directories

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You can review the stuff in the best possible manner. Traverse till the final word to talk about its worth.

You can summit your site on free ezine directories,they’ll advertise your site freely.
Here is some Ezine Directories

http://www.bestezines.com
http://www.ezineaction.com/
http://www.ezineadvertising.com/
http://www.ezine-dir.com/
http://www.ezinelocater.com/
http://www.ezine-marketing.com/
http://www.ezinesearch.com
http://www.ezine-swap.com/
http://www.ezine-universe.com/
http://www.ezinepublisher.org/

4) Participating in Active Forums

In most forums or discussion groups, they allow you to include a little “signature ad” following every post you make. If you are fairly knowledgeable in your business area and post good answers to help people, more readers will be curious about you and will click on your link and be directed to your website.

Some great forums dedicated to internet marketing are:
http://associateprograms.com/discus/index.php
http://www.marketing-strategy.org/index.htm
http://www.mlmwoman.com/wwwboard/
http://www.mlminsider.com/forum/login.asp?target=default.asp
http://msgboard.iverify.com/
http://www.network54.com/Hide/Forum/184615
http://www.ozemedia.com/cgi-bin/webbbs/webbbs_config.pl
http://profits.cc/forum/index.php
http://www.thegurumarketer.com/forum/viewforum.php?f=1
http://www.warriorforum.com/forum/
http://www.webproworld.com/forum.php
http://www.web-source.net/cgi-bin/forum/forum.pl
http://www.workathomenetwork.com/forum/
http://www.ablake.net/forum/
http://www.howtocorp.com/forum/
http://www.williecrawford.com/cgi-bin/index.cgi

5) Joint Ventures

A Joint Venture is just that you do jointly with one or more parties. This method isn’t only limited to those with their own product, as many people think. The way this works is by setting up a deal with a person who has a very large customer base already. What you do is literally “tap into” their resources. You see, they have already done the hard part (creating a list of people who have already bought from them). Now all you do is simply email them with a special proposal, and have them recommend your product/service to their list. This alone can product thousands of website visitors to your website. And in the end, can yield massive profits for you if done properly.

6) Paid Advertising On High Traffic Sites

Sometimes, you will find a website that allows advertising
on their site. For a reasonable price, they will display
your link and sometimes a description for a weekly or monthly fee.

7)Pay Per Click

This is you do need to pay for some advertising.
And using pay per clicks allow you to drive very targeted
traffic to your website.

Google Adwords
Another great way to grab traffic before you have to
shell out your money is by utilizing Google Adwords.
TO learn more about this, please visit Google Adwords tips at:
https://www.adwords.google.com
https://www.adwords.google.com/select ips.html

About the Author

About the author:
——————————————————-
Buniei Ahn, Practical Work at Home Business Ideas and
Opportunities, Resources and step by step Home Business
Online Tips for FREE!!
http://www.internetmarketpower.com
——————————————————-

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Have you ever known someone who has blind faith to a
religous sect or self-improvement group and has been taken
in by a charismatic leader? The devotion to the cause is
seemingly blind and support in donated time or financial
contribution exceeds all reason? That is where we are with
the cult of linking. You stand by marveling at how an
intelligent person could be so entirely absorbed in their
linking fanaticism that they lose sight of reality?

I ran an article in my blog a couple of days ago called
Link Swapping Killing Web Sites and commented that I
was glad to see some sanity returning to webmasters as a
preface and introduction to the Michael Cheney piece.

Today I’ve been shown a bit more lunacy from three
different angles. First, I have a client seeking quality
links. He has hundreds of outbound links from his network
of sites and uses his own linking script with an admin
control panel where he approves or deletes links submitted.

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I talked him into scrapping that and took down links to the
“swap” page from major pages of his sites. To replace those
“Swap” links, I proposed that we use one of the many “text
link brokers” popping up across the web.

We can simply buy the links from relevant sources from
reputable brokers - or so I thought. I contacted two of
those brokers asking for some type of substantiation for
the value of the links they were selling. I simply asked
them if they had any case studies showing search engine
rank increases attributable to major text link purchases.

I’m still reeling from one response. He said, “We don’t
keep track of that sort of thing. Most people have been
happy with our partners links.” I had to pick my jaw up
from the floor! He is asking the better part of $1000 for
“run of site” links from a questionable “network” of sites
that, although on topic, were not a good fit for my clients
links.

When I pointed out to him that they were all on very close
IP addresses and clearly resided on the same virtual
server, he seemed not to understand what I was talking
about when I asked if they couldn’t offer more variation in
IP address range to avoid a link farm penalty from the
search engines.

I shook my head in astonishment and moved on with my day
and then I got a note from a colleague who asked me if I
were interested in his “Linking Engine” for my client
sites. He pointed out that it cost the better part of $1000
to install this PHP script on a client site and customize
it. He sent me the promotional sales letter they use to
convince prospects of the value of the script. He told me
he sells it … “to all of our SEO clients”.

When I asked if he had any proof that this “Linking Engine”
benefits clients after installation by increasing their
rank or traffic, he seemed shocked and said, “I don’t have
time for that, everyone knows linking works to increase
rank and traffic.” Now I like this friend very much on a
personal level, but he’s lost all track of reality when
he’s too busy to prove the value proposition of this $1000
software to potential customers, then expects them to take
it on faith that it’s worth the money. What about ROI?

The final straw came when I was emailed another one of the
hundreds of the usual daily reciprocal link requests. They
wanted a link from a particular highly ranked page of my
site and since their site is new, he’d give me TWO links to
my one. WOW! Two worthless links for one valuable one, what
a deal! I worship links, so I ll take you up on that!

I recently heard Michael Palka speak at the WebmasterWorld
Search conference, he’s Director of Product Management for
AskJeeves, and during his presentation, he said plainly
that webmasters should ALWAYS post a linking policy on
their site. I’m inclined to agree with that and I’m
considering a notice saying that I ONLY link to those
contributing content to my site. It has been my policy for
nearly a year anyway, that will just make it official. I
link only to those who contribute content to my site via
their resource box giving them credit for the articles.

That said, now I have only to add that to over 1000 pages
over several templates. I doubt it will reduce the link
requests because many are generated by software or are
requsted by link campaign managers from SEO’s who don’t
read the site, they simply run software looking for highly
ranked pages for client keyword phrases and fire out a
couple hundred link requests to site owners who turned up
on top of their list.

I’m coming very near to turning into a linking exorcist in
a campaign to rid these raving linking lunatics of their
maniacal linking demons!

About the Author

Here’s some free link popularity software
http://website101.com/download/link-popularity-software.html
Check your link popularity at major search
engines and through Alexa
This article available online with working links at:

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Does your website offer visitors a quick and easy way to
recommend it to a friend? If not, you’re missing out on a
potential gold mine of free traffic.

The benefits:

1. Automated website promotion. You set up the program and
your visitors do the work of promoting your website for you.

2. You receive higher quality visitors. Your visitors will
refer people *really interested* in your products or
services. These people will be more likely to subscribe to
your newsletter, request your free reports, and ultimately
BUY YOUR PRODUCTS!

3. Nobody will every be insulted or upset by this promotion
technique (as long as you make it clear that the message
comes from their friend). People can only participate if
they visit your website, and email will only be sent by
people the recipient knows.

O.K. Your keen drive to examine more would be rewarded further. You require to be pertinent with this piece of article to get more.

Just asking your visitors to recommend your website isn’t
enough. You need to make it easy. Offer a form on your
website your visitors can fill out to recommend it to a
friend. Either put the form on every page of your website,
put it in a pop-up window, or link to it on every page.

There are many ways to do it:

1. Javascript. See the Javascript resources on my Webmaster
Resources page at http://www.busymarketing.com/links.shtml
for a website with instructions on how to use the script.

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2. CGI. I really like Birdcast at http://www.bignosebird.com
- it’s what I use on my website. You can find more options
on my Webmaster Resources page.

3. A service. Many remotely-hosted scripts are available.
The most popular is Recommend-It at
http://www.recommendit.com (which offers a contest as an
incentive and allows you to add recommendation links to the
email you send out). There is also a free program called Let
‘Em Know at http://www.letemknow.com which allows you to run
your own contest for participants and probably offers more
statistics. Either can be set up in 5 minutes or less.

Javascript and CGI scripts have the benefit of being
completely under your control. You can customize them to
work on your website and decide if and how visitors are
notified about the origin of your script.

Services are easier to set up, but have to make a living somehow
and may use advertising or big, tacky buttons with their name
and/or logo in order to do so.

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Don’t delay! Set up a Tell-A-Friend system on your website
to watch the number and quality of your visitors improve
without raising a finger.

About the Author

Dawn Gray writes
Busy Marketing Tips! Subscribe today by emailing

subscribe@busymarketing.com and get free Search Engine
Tips.
Busy Marketing
dawn@busymarketing.com

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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

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A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

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5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

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In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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How To Improve Your Search Engine Ranking

 by: Suzanne Morrison

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as “Internet Marketing” into Yahoo or Google and you will be returned over 8 million results!

Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.

So what should a webmaster do to give their website thebest chance of ranking high in the search engines?

All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results.

(1) Choose your keywords carefully

It’s extremely important to set aside time to research your keywords. It’s best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later.

Try to choose phrases that are searched on frequently and if possible have a low number of competing websites.

To get an idea of the number of times a keyword is searched for per month, type a keyword into the box at

http://inventory.overture.com/d/searchinventory/suggestion/

This will tell you how many times your keyword was searched on in the previous month (based on Overture’s partner search engines) and give you a list of similar keywords.

Another useful tool to help you choose your keywords is Word Tracker. This tool will help you choose your keywords and give you a “KEI” for each set of keywords based on the popularity of the keyword (number of searches) and the amount of competition.

You can try this out for free on:

http://www.homebiz-direct.com/wordtracker.html

If you manage to pick your keywords in the planning stages you may even be lucky enough to find a domain name that contains your keywords.

(2) Optimise your pages

Once you have decided on your keywords you will need to optimise your pages for those keywords. Here are a few tips.

Here are a few tips for optimising your web pages:

• Ensure that the Title of your page contains your keywords.
• Mention your keywords inside the meta tags. Most search engines no longer use meta tags, but some make use of them so it is still worthwhile using these.
• Try to make sure that the first occurance of readable text on your page contains your keywords
• Ensure that your keywords are mentioned in the initial paragraph of your page
• Use your keywords throughout the text of your page - but be careful not to overdo this. Your page should still be readable by humans!
• Use your keywords between the headline tags on your page (”H1″ tags or H2/H3 if H1 is too big)
• Occasionally bold or italicise your keywords
• Make sure that links pointing back to each page on your site contain the keywords for each page
• Give all your images an “ALT” tag and put your keywords in here too - again, don’t overdo this
• Try to put some of your keywords in your outbound links

(3) Start Linking

One of the most important criteria in getting a good search engine ranking is the number of backlinks you have to your website from related websites.

Type in your chosen keywords to Yahoo or Google and take note of the top 3 sites returned to you.

Now go to http://tools.marketleap.com/publinkpop/ and put the URLs of the top three sites into the linking tool, along the URL of your own site.

Have a look at the difference between your site and the top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords.

The best ways to get links back to your site are:

• By writing articles related to the subject of your website and getting them published on the internet
• Reciprocal Linking with other related websites
• Posting on newsgroups and forums that allow you to have a signature attached to your posting (with your uRL in it)
• Submitting your site to directories.

Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.

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(4) Add Content Regularly

Another thing you may have noticed is that top ranking websites have lots of content.

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Regularly updating your website and adding fresh content will also help your site to rank more highly in the search engines.

If you don’t have time to create your own unique content there are plenty free articles available Just type “Free website content” into Google and you’ll have your pick of the 18 million results that it returns to you!

To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly.

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You can check your progress on Yahoo and Google by using the free search engine ranking tools at the following sites:

http://www.yahoosearchrankings.com/index.php

http://www.googlerankings.com/

Copyright 2004 Suzanne Morrison

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liate Surprise

 by: Marci Perrine

I can t believe it! I open up my mail today, and what do I receive? A statement from one of my affiliates saying that I ve earned a pretty good amount of money for the last quarter. Wow! How d that happen? Since my web site is only a couple of months old, I couldn t believe that I d already earned that much from this affiliate. Now why am I surprised? Don t I tell all of my visitors and readers to find out on a consistent basis how they are doing? Of course I do. But guess what? I got caught up in something that I bet each and every one of you gets caught up in!

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I work hard on my web site. In fact, I work on it almost daily. And I work hard on my weekly e-zine. But then I sit back and think, Hmmmm is anyone really visiting my web site? And that s all I do. I don t think to track too much. This is really not a smart way to handle your business. Since I started I-MarketingZONE I have learned a lot about marketing. I have to. I have to keep up with all the current trends in Internet marketing and web site promotion. That s what my visitors expect me to do. And I use most of the things that I learn. But I ve forgotten the most important elements tracking and testing.

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It s very important to keep track of which affiliates are producing an income for you. And I don t mean by waiting for a quarterly statement like I did. By then you ve spent a lot of time and money on something that may not be working. What you need to do first is get a notebook or use a spreadsheet program. List any affiliates that you have signed up for. Write down your username and password for future information. Write down the link that you need to visit to check your stats. Every time you go to check your stats, write down what kind of activity you are doing. If it s working, then keep it up. If it s not working, you may want to either try a different approach to promoting it, or you may want to drop that affiliate program.

Affiliate surprise can be fun when you get a notice like I did today, but if you get a notice where you are producing nothing, then you ve probably wasted 3 months on something that you could have been doing different.

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Copyright 2005 Richard Grady

Every single day, more and more people upload brand new websites to the Internet. I don’t have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably more!)

The one thing that all of these new websites need in order to make their existence worthwhile is traffic, which leads me to one of the most common questions I am asked and the subject of this newsletter:

‘How can you generate traffic to a brand new website?’

Of course, there are a number of different answers to this question and what I would do myself is probably very different to what a completely new Internet entrepreneur would do. The reason I say this is that the first thing I do when launching a new site is make use of my existing website traffic by advertising the new site on my other established sites. In addition, I have the luxury of a large mailing list which I can use to drive traffic to the new site.

I appreciate that anyone starting out in online business won’t have these options open to them (and in fairness, neither did I when I first started), so let’s look at things from the beginning. Day one of your first website…..

It is a fact that the quickest and probably most effective way of bringing targeted traffic to your website is by paying for it. Now before you rush off and sink $50 into one of those ‘50,000 hits for $50′ schemes, DON’T, this isn’t what I mean. Those schemes are largely a complete waste of money. Even if you get the traffic that you are promised (as opposed to some software script visiting your site and pretending to be a visitor), it will not be targeted and therefore there is a very low chance that the traffic will generate sales. When I talk about buying traffic, I mean by using the pay- per-click services offered by most of the big search engines.

You probably already know the sort of thing I mean - for example, Google Adwords. Pretty much any search on Google will display a list of adverts down the right-hand side of the page and these are all paid adverts. Every time you click on one of them, the advertiser pays Google a fixed amount which could be anything from 5 cents upwards (depending upon how competitive the keyword is).

Pay-per-click allows you to be very selective about which keywords your advert is shown for and this allows you to target your advertising perfectly. Other big names in the pay-per-click market include Overture, Espotting and Findwhat.

Now, before you all start emailing me and saying that you already knew about PPC let me just say that I am well aware that people know about it. The problem (as I see it), is that people aren’t using this type of service because of the fact that they don’t want to spend any money on advertising. That’s all well and good but the fact is that the Internet is getting more and more competitive each day and the chances of you building a successful website business from scratch without investing any money are tiny to say the least.

If you want to attract a decent level of traffic to a brand new website in a short period of time, it is almost a necessity that you use pay-per-click on one of the main search engines. If you don’t, then the growth of your traffic levels will be painfully slow and inconsistent at best.

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When I launched my very first websites I invested heavily in pay-per-click advertising. At one point, I was spending over $6000 a month on Google Adwords alone!!! Seriously I really was spending that much money. It was a constant battle to tweak the website sales copy and continue to test the advertisement text just to make sure that my sales were covering the advertising payments each month. At the time I was probably just about breaking even but buying traffic in this quantity meant that I was able to fine-tune my sales pages and start to build up a list of mailing list subscribers.

Once you have got to the stage where you know your sales pages are converting visitors into buyers, then you can start to gear up with other methods of getting traffic to your site - writing articles, linking strategies, viral methods (ebooks etc), using your eBay ‘About Me’ page, using your link as a signature when you post on forums etc. All of these methods will win you traffic (and in most cases it will be completely free) but it will take time for the traffic to build to a worthwhile level. If you rely solely on free traffic, you really will be building your business one hit at a time.

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Of course, once the free methods of gaining traffic start to pay off, you can begin to wind down your paid methods, though you may not want to - after all, if you are earning more in sales than you are paying for your pay-per-click traffic, why stop it?

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As your portfolio of websites grows, you will also be able to share the traffic around a bit by linking to your own sites and of course, if you are capturing your visitors email addresses, you will be building a mailing list of people interested in the products you are offering.

Like I say, I appreciate that the above may not be the ground-breaking secret that you were hoping for but as with so many things online, there really is no secret. Achieving success is simply about taking action and whilst you can succeed online by spending very little money, the chances are that you will succeed a lot quicker by making a bit of an investment. You don’t have to be spending thousands of dollars a month as I was but any new business owner should be prepared to invest a few hundred dollars a month in order to get things off the ground….

About the Author

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

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