Promoting Your Business

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You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search
engine marketing and website promotion. If anyone tells you different, you
should check quickly to make sure they don’t have their hand in your wallet.

Suppose you sell widgets. You want to sell more widgets, and the way to do that
is to make sure that more people know about widgets, and that you are the place
to buy their widgets. You might decide to buy a half-page ad in a national
magazine to tell your story. When you place that ad, you are “guaranteed” your
position.

With a magazine advertisement, you know what the magazine’s circulation is, who
reads it, and which page will feature your ad. The magazine can guarantee all
that, because they own the medium.

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Search engine marketing is qualitatively different. When you work with a search
engine marketing firm to promote your website, they cannot guarantee where your
listing will appear. Certainly there are types of online ads where there are
guarantees in place: banner ads priced at “cost per thousand impressions”,
pop-up ads, and so forth. These are like traditional media buys, where you are
working directly with the owner of the medium where the ads appear, but this is
not search engine marketing.

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Even so-called pay-per-click search engines cannot guarantee your position. In
Google AdWords, for example, it is not just the price you pay for a given
keyword that determines where you will rank. They also bring in other factors,
including how often your ad is clicked-on, to determine which ad will be listed
first. Just throwing money at them will not necessarily get you into the #1
spot.

The bottom line is this: search engine marketing professionals do not own the
search engines. They can tell you that you will achieve #1 ranking on a given
search engine, or they can tell you that the moon is made of green cheese, but
there is no way they can make either of those happen. When you tell Time
magazine you want your ad to be on the back cover, and you pay them enough
money, they will guarantee you the back cover. If you tell your search engine
marketing people you want to be #1 in AllTheWeb, they cannot guarantee you that
result. They can recommend changes to your site that will increase the
likelihood of your ranking higher, but that is a long way from a guarantee. If
you don’t control the medium, you can’t guarantee the result. Since your search
engine consultant doesn’t control the search engine, there is no way they can
guarantee your position.

The ranking algorithms of the search engines are a closely-guarded secret. The
search engine wants to give top ranking to the site that is the best match to an
individual visitor’s search query, not to the site that was able to “beat” the
system. That is where the value of real search engine marketing comes in.

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While the search engine marketing person cannot guarantee you a position, what
they can do is to apply years of experience to tell you what has worked in the
past, and to help you make it work today. In many ways, “organic” search engine
optimization is really a matter of editing web pages or whole sites to make them
the most search engine friendly they can be. Making sure that a given page has
just the right combination of keywords, title, links, and so on, is really at
its base simply a matter of making that page the best web page it can possibly
be. The page that will rank the best in the search engines is also the page that
will make the most sense to the human visitor. Rather than relying on tricks to
try to make the page rank high, it is a matter of just making the page the most
focused and on-message that it can be. The bad news is that this doesn’t
guarantee which position in the search engine rankings that page will occupy on
a given day. The good newsis that the page will always rank well.

The search engines change their algorithms from time to time. If today’s rule,
for example, is that just the right combination of text in the title tag will
make or break a site, and you know this is true, then all you have to do is to
tweak the title tag to fit within that rule, and you will automatically rank
very high. Today.

Suppose that tomorrow, however, that rule is changed. Suppose that now the most
important factor that the search engines use to rank a site is the content of
the META Description tag. All the work you went to yesterday to fix the title is
now useless. All of your attention is now focused on fixing that description
tag.

Clearly, over time the focus of the search engines will vary. The best way to
deal with this is to not deal with it! This means that rather than tweaking a
site one way today and another way tomorrow, the best way to approach optimizing
a page or a whole site is to not try to beat the system. Instead of trying to
“psych-out” the search engines, why not add value to the site? A “common sense”
approach to search engine optimization, looking for long term results, is the
way to go. When you try to help a site rank better by making it the best it can
be, everybody wins.

About the Author

Dale Goetsch is the Technical Consultant for Search Innovation Marketing
(http://www.searchinnovation.com), a Search Engine Promotion company serving
small businesses and non-profits. He has over twelve years experience in
software development. Along with programming in Perl, JavaScript, ASP and VB, he
is a technical writer and editor, with an emphasis on making technical subjects
accessible to non-technical readers.

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Getting links to a new website, without Google page rank, can be
difficult and sometimes nearly impossible. Most of the websites
that have a good page rank in the first place, don’t link back
to sites without page rank. Some of the webmasters won’t even
link back to sites unless they have a page rank of 4 or more.

Everybody knows that link popularity is one of the most important
factors for getting high search engine rankings. So getting links
in to your site should be one of your main goals in your everyday
work for your site.

I struggled hard in the beginning. I sent hundreds of link
requests every day. If I was lucky, I got one link back. It was
simply too much work considering I did not get much in return.
Now I know that I should have done things a little different.

First of all, I should have started out by sending my link to
web directories, instead of using my time asking for links from
webmasters that will not link back most of the time.

Including your link in various web directories is often the
easiest way of getting good links to your site. Many of the
directories are free and don’t require a reciprocal link.

Second, I started writing articles about the theme of my site.

This seems to be the best way of getting links and targeted
traffic. In the beginning, it can be a little hard to find
things to write about. The main thing is to write about the
theme of your website. For instance, writing about dogs when
your site is about cats won’t get you the visitors that you
want.

When you write an article that has some relevance to your site,
you will get targeted visitors when they click the link at the
bottom of your article. And by using your targeted keywords in
the link description, you will get higher link popularity.

HELP FINDING WEB DIRECTORIES TO GET LISTED IN

http://www.isedb.com/
This site shows major directories, targeted directories, and
directories from all over the world. The site is updated every
week with new directory listings.

http://info.vilesilencer.com/main.php?rock=freelista.php
This site features an alphabetical list of free directories.
It also shows the page rank for each directory they list.

WHERE TO SEND YOUR ARTICLES

Well. Now that you have read till this point, we commit that additionally you will have something amazing. Your unusual interest would get a surprise in the sections that follow.

http://www.ideamarketers.com/
A very high traffic site with high page rank.

http://thephantomwriters.com/x.pl/tpw/index.html
This site offers a paid distribution service for your articles.
It’s worth every penny. Your article and link is spread all over
the Internet with each article that you distribute through their
service.

MORE LINKING HELP

There are many other linking strategies that you can use to get
targeted traffic to your site. One of the ebooks that I recommend
about linking, is “Power Linking 2: Evolution.”

This stuff is exceedingly terrific still some readers are uncertain about its advantages.

But, why to halt in midway? Go through this till the conclusion to feel if it works for you.

I learned almost everything I know about linking from this ebook.
It is worth every penny I spent to purchase it as well.

About the Author

Torgeir Sunnarvik, Norway
mailto:webmaster@everypleasures.com

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Torgeir Sunnarvik is the owner and webmaster of
http://www.everypleasures.com/
His site offer free ebooks, ebooks with
reprint rights and marketing articles.

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Get Paid to Complete Offers and Shop

 by: Gerardas Norkus

I think everyone knows about PTRE (Paid To Read Email) opportunities today.

For those who don’t know how PTRE companies work here’s a short explanation:

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1. You sign up with a PTRE company, e.g. http://www.wowearnings.com (plus you usually receive a free sign-up bonus).

2. Advertisers send you emails according to your selected interests. If you click on paid links you get paid about $0.01 - $0.10.

3. You can also refer your friends and make referral commissions when they read paid emails from the PTRE company.

4. You get paid when you reach PTRE company’s payout minimum.

The problem is with PTRE sites you are paid only $0.01 - $0.10 for each email, and it could take years for you to reach the payout minimum, unless you refer hundreds of your friends and earn good referral commissions.

If you would like to earn cash fast I highly recommend to join companies that pay you to complete offers and shop.

You can earn several hundred dollars, reach your payout minimum and request your payment the same day with these companies.

No kidding!

These companies have all kinds of products and services (offers) from their advertisers - books, credit cards, CDs, DVDs, health products etc.

When you sign up for any of their offers you get paid not $0.01 - $0.10 like it is with paid email, but you can earn up to $30 for completing a single offer!

Note that usually only a few of the offers are free. Majority of their offers are trial and a credit card might be required to complete them.

And from the companies that pay you for shopping, you earn cash back for any purchase made at their stores directories.

The problem is the offers and shops are available to the US members only. However, wowearnings.com has offers section for international members too.

Bottom line? If you think of earning some extra free cash online, drop your paid email or survey companies and join get paid to complete offers sites like wowearnings.com or cash4offers.com.

You will earn much more cash quickly, and if you have a web site and can promote and refer, this might even be a good affiliate program for you.

Good luck!

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