Promoting Your Business

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Cross Promoting Techniques That Work

 by: Dan Ames

Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system, where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are, simply stated, a trade of advertising space. Instead of paying for advertising space on a site, you would place their ad on your page and yours on theirs. There are many ways to use cross promotions in your internet business that can be an effective and cost efficient way to advertise.

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One way is to use link exchanges. This is very effective when doing cross promotions with a company that is similar to yours, however you should be sure and never link to a page that is in direct competition with yours. One of the best things about link exchanges is that some search engines are factoring in hits from the sites that are linked to your page to when determining the ranking. Therefore linking to a more popular site, can not only increase your advertising, and traffic, but also increase your search engine ranking.

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When customers or potential customers subscribe to your ezine you can use this as an opportunity to use cross promotions. On the same page that the customer subscribes to your ezine, make available the opportunity to subscribe to another company s ezine. You can even exchange ad space in ezines, and provide recommendations for those whom you cross promote with. You might even want to exchange column space in one another s ezines.

Writing free articles that inform customers or potential customers with information that is useful and accurate can create a reputation for you and your business. Soon readers will come to know you as an expert on the subject. In these articles the author uses a byline to help promote his site. Bylines can be a way to use cross promotions as well. You can use part of the space in your byline to recommend another s product.

If you have been considering writing an ebook, a joint venture could mean increased profits for you and the person you are partnering with. Cross promotions through ebooks are an excellent way to allow for a wider topic and to promote both your business and your partner s business. The ebook should contain information that will benefit both businesses and still be helpful to the reader. A good example of using cross promotions through an ebook is to a site selling used video games partnering with a site selling gaming devices. These are two subjects that would interest the same reader and most likely lead the reader to both sites.

You should keep in mind that the recommendations that you make are a direct reflection of you, so choose your cross promotional businesses carefully. Also keep in mind that it would be nice as a shopper to be able to link from one site to another as a way to shop around. Since this is usually not beneficial to you, never link or recommend a site that is in direct competition with you. Instead, recommend those who are similar, such as health and life insurance.

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You’ve Got a New Website, But How Do You Get Folks to Look at it?

 by: Robert Thompson

I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn’t really much there. Too often, new folks to the Internet marketing world make this crucial mistake. They think that if they build a stay at home job website, customers will automaically show up and start buying stuff. When those customers don’t materialize, the site owner often gives up and quits.

In order for any stay at home jobsite to attract quality visitors, there are some things that need to be done. In this article, I will give you a small list of objectives, along with brief hints on how to go about meeting them. If you follow through, your site will advance in the search engine rankings, and before you know it the visitors will be showing up faster than you can count them.

Search Engines Love Content

Involve yourself in an ongoing process of collecting and/or producing articles for inclusion on your site. There are many sources of articles on the Internet. Some of them charge a small fee, while others are free. Look for articles that are relevant to the subject of your site, and add them. If these articles are rich with the keywords that you wish to target, so much the better.

You can also write your own articles. This allows you to concentrate on the keywords that you wish to target, and establishes you as an expert in your field.

By adding your resource box, with your URL, to the end of your articles and then submitting them to other sites and Ezines, you can generate additional traffic to your site. More about this later.

Invite your visitors to submit articles to your site for publication. This helps to build visitor loyalty, because eveybody likes to see their name in print;)

Search Engines Love Links.

The second thing that you need to do is exchange links with other websites. Search Engines look to see how many links point to your site and use this information to gauge the importance of your site. The more links you have, the better, but look for links that add value for your visitors. Make sure that you link to quality sites that are somehow related to what your visitors are looking for. In this way, you will get traffic that is targeted to what you are trying to sell. This will increase your chances of making sales or signing up affiliates who have a good chance of being successful in your business.

There are two basic types of links; reciprocal links and one way links. Reciprocal links occur when you trade links with another website. These are important because not only do they help in your rankings, they also generate traffic from the sites that you link to. One way links are a bit different. These are links that point people to your site, but do not point your visitors away from your site. As a result, they are more valuable. Not too many webmasters are willing to give away one way links, but there are a couple of good techniques that you can use to get them.

1. Write articles and offer them for publication. You will be pleasantly surprised by the number of sites and Ezines that are looking for quality articles to use for content. By placing your resource box at the end of the article, and including a link to your site, you can generate dozens, if not hundreds of one way links to your site. To find sites that accept articles, simply do a search for ‘Free Website Content.’ You will find several good sites. Also think about joining the Directory of Ezines. Many of the publications listed there accept articles, and some of them will even invite you to write for them on a regular basis.

2. Visit several forums and bulletin boards that deal with stay at home jobs. Especially, those that are directly related to your field of expertise. Many of these allow you to include your URL in your signature block. By participating in these forums, you will be able to create many more one way links to your site. Just make sure that you offer sound advice, and make relevant posts. If you don’t, you could be considered a nuisance or worse, a spammer.

The addition of content in the form of articles and links to your site should be an ongoing process. If you concentrate on these two things and continually add to your site, you will not only move up in the search engine rankings, but you will end up with a site that has great value to your visitors. Add to your site every day. Remember, you are in competition with a lot of other related websites, and chances are,they are already be doing this.

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Copyright 2003 Priya Shah

Leadership, Visualization, Goal-setting, blah, blah…

All network marketers have heard that jargon at one time or another. But you know what? It’s just that - Jargon.

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When you share with your team, the lessons you have learnt while building your business - that’s Leadership.

When you imagine that new car or house on the beach, that you’re going to buy next year with the income from your business - now that’s Visualization.

And when you plan exactly how you’re going to go about getting that new car or house - well, that’s Goal-setting.

It’s that simple…

And yet people complicate it so much that they write entire books, and have entire courses to teach you these “skills.”

But they’re missing the whole point, really. Because network marketing is really about customers.

Think about it.

Why do companies get into network marketing? DUH. To sell products, of course!

And why do they choose to sell their products through network marketing?

Because network marketing is really the most efficient way of selling products.

After all it’s all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them.

So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself.

1. Are you in the service business or recruitment business?

If you are in the business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers.

Sure, there are plenty of people out there who want to start a home business or join a business opportunity.

But if you focus on the opportunity, you’ll be competing with a whole lot of other, more established networking companies, for a new prospect’s time and money.

Instead, if you focus on your products (and I’m assuming they are unique, excellent products that meet a real need), you’ll have very little competition.

Besides, it’s so much easier to sell a product than to sell a dream.

2. Is your product right for them?

I’ve seen people recommending their products to customers as a “miracle” solution to all their problems. This is not only misleading, but is bound to backfire.

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Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them?

Perhaps they can’t afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better.

Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours.

Certainly, give your customers all the information they need about your products. It’s not your duty to suggest alternatives.

But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they’ve decided that your product meets their needs best.

You’ll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.

Yes, you might lose a customer, but you’ll have gained a friend.

3. Do they really need the business opportunity?

Once you get a new customer, do you instantly start shoving the business opportunity down their throat? If so, you’re doing them a disservice.

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Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending the products to their friends.

Offer them what they want - a cheaper way to purchase your products.

But also accept that some of them may just want to keep buying products without ever building a business.

And appreciate them for contributing to your paycheck.

Ultimately all business is about building trust. So the next time you process an order or answer a query, focus on building a relationship, rather than a business.

If you’re a friend to your customer and do what’s right for them, you can be secure in the knowledge that what goes around will definitely come around.

About the Author

Priya Shah is the Editor of “Be a Whiz at eBiz!” a
free-wheeling newsletter on internet marketing and
home business http://ebizwhiz-publishing.com
She also publishes “The Glutathione Report,” a newsletter
featuring regular updates on the health benefits of
glutathione. http://www.glutathione-report.com

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Why Don’t My Subscribers Listen to Me?

 by: Alice Seba

I received a very good question from a subscriber and I wanted to share it with you:

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“I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click onto the website. Now what do I do?”

Honestly, there could a lot of factors involved in the low open rate. If 8 or 9 actually open it and then you get 1-3 click…that’s pretty good. But the problem here, seems to be with getting people to open the darned email.

Here’s a couple things to think about:

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1. How much of your email is getting through? Could your email or the service you’re using be blacklisted by certain ISPs? I would check and see if you can see how many of your emails are actually going through.

2. How about a compelling subject line? Test out different subject lines to see what grabs your subscribers interest. If you’re still writing:

“MyDomain.com Newsletter Issue 1 Vol 14″

Then cut it out!:) That’s not going to get people to open it. Try to give them a quick glimpse of what’s inside and make it interesting. You’ll probably find certain things grab your subscriber’s attention than others.

3. What are the contents of your newsletter like? Is there a reason for people to open it if they don’t have their wallet ready to buy something? I know that many people who sell products only place information about product specials, etc….but if your subscriber is not in a buying mood, they may not open your email.

Go the extra mile and provide them with VALUE in your newsletter. Give them special tips and advice related to your product that will help them solve problems.

For example, if you sell corporate gift baskets - give tips on developing client relationships or anything related to the goal of corporate gift giving.

4. If you reach a broad audience, customize your mailing lists. I happen to know the lady who submitted this question does sell gift baskets…but she sells all kinds of gift baskets. What kind of value can you deliver to your customers / prospects if some of them:

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• buy new baby gift baskets
• buy corporate gifts
• buy Valentine’s gifts

It’s tough. I’d look to Amazon as the ultimate model to emulate — they customize information for you based on your interests. They know what you looked at when you visited their website and they also keep track of what you buy. Then they deliver relevant products and content to you.You can apply the same plan to your mailing lists.

You can give opt-in subscribers tell you what topics they are interested in or if you are putting your customers on your follow up list — make sure that follow up list is related to what they bought.

Keep working at it and learning what your subscribers WANT and deliver it to them. Don’t give up…just get better. Also, do yourself a favor to help you in this process. Sign up for Alexandria K. Brown’s (The Ezine Queen) Free Report:

“3 Simple Secrets to Publishing an Ezine That Makes You Money”

===> http://www.aliceseba.com/ezinequeen.html

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Copyright 2005 Rok Hrastnik

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other content consumers (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again

While achieving not more than marginal penetration, its usage is growing with astounding speed.

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Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

>> BUT WHAT ARE RSS FEEDS?

RSS content is delivered through RSS feeds — simple files structured in a specific way.

These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher s web site), presented in a linear list.

But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.

>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?

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The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.

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It s just like subscribing to e-mail newsletters, only that there s no e-mail involved and consequently no spam or spam filters.

But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.

RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers.

In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content.

Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way.

And, for the best part, most RSS aggregators are free to use, so there s really no excuse to not get started today. And by the way so are quite a few RSS publishing solutions!

Yes, RSS is the free way of getting your content delivered every time.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5

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Say you’re at a party. One of those Hollywood extravaganzas.
Four hundred people wandering contentedly about a five acre
estate complete with mansion, guest houses, and pools.

Joe, the fellow you’re talking with, says, “Here’s a guy you
should meet.” As you approach, you notice the Gucci shoes and
Armani suit right off.

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“Hi, Jeffery,” Joe says. As the man turns, Joe continues.
“Want you to meet Bill Cathers.”

The handshake is firm. The smile is gracious and it somehow
shows in his eyes. You clearly have his full attention.

Joe has wandered off as you chat. “Have you a card?” Jeffery
asks, offering one of his own.

“Sure,” you say as you hand him one, taking his.

As if from nowhere, Jeffery tenders a hundred dollar bill.
“It’s yours for ten bucks,” he says with a mischievous grin.

You hesitate, more intrigued than skeptical. Then you
fish a ten dollar bill from your wallet and swap it for the
hundred.

“Got it yet?” Jeffery asks with that grin locked in.

You shake your head, grinning back, wondering why you are
doing so.

“I just want to give you a call tomorrow. Deal?”

“Sure,” you reply, still grinning, as Jeffery turns away
to speak to another man.

Another Case

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It’s growing darker by the minute and you’re in a part of
town in which you know you shouldn’t be. As you hurry down the
sidewalk, an old man lurches into your path. All you notice of
him is the ragged, torn and tattered coat that seems about to
shred and fall to the ground. He smells awful. And his eyes
don’t seek yours.

“Ya can have it for a ten spot,” he mumbles, extending
a hundred dollar bill.

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Without breaking stride you step around the old man and
continue hurriedly down the street.

Okay, Image Is Not Everything.

The old man may have offered a genuine bill. He may only
want a bottle of wine. He may be trying to cut a deal because
no local shopkeeper will take the bill as real.

Jeffery may have stolen the suit and shoes, and be pushing
counterfeit bills. He may only be scratching for enough to get
himself on a plane and out of the state before he’s arrested.
Heck, serial killers are often gracious types.

But Image Is Everything Initially

Most anyone would risk ten bucks for a hundred offered by a
fellow in an Armani suit. And most would ignore the same offer
from the old man above. It’s just the way things are. There’s
no right or wrong about it.

When you approach that office to close the big sale, you want
to be certain you are well groomed and that your clothes are
appropriate. And once inside, you will behave as if your wallet
is stuffed to overflowing with hundred dollar bills. The latter
matters most when the wallet is empty.

Why? Because unless you radiate this image, that fellow
behind the desk is not going to go for your deal, no matter how
good it may in fact be.

Put Your Site Into An Armani Suit And Guccis

This is the image your site must present. A visitor must
capture it all in a glance, even before reading your headline.
The overall visual impact sets the initial bias in your visitor’s
mind. If this impact and your headline do not bring immediate
interest, your visitor will be history. He or she will not care
one whit about the great offer you were unable to make.

At least for your website, image *is* everything. That first
impression matters more than anything else on your site. For if
a visitor does not linger long enough to read your fantastic
offer, you can’t make the sale.

About the Author

Bob McElwain
Want to build a winning site? Improve one you already
have? Fix one that’s busted? Get ANSWERS. Subscribe
to “STAT News” now! mailto:join-stat@lists.dundee.net
Web marketing and consulting since 1993
Site:
Phone: 209-742-6349

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