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Starting off on the right foot with any new business is not just important, it’s imperative. This is especially true on the Internet, where first impressions are made in a matter of seconds, and can make or break the potential for success.
A sales focused website functions simply as a retail cyber-store. With that in mind, it’s just as important that visitors be welcomed and feel comfortable while browsing a website, as they would be made to feel in a shop on Main Street.
Here are a few quick tips that will help to gain your cyber-visitor’s interest, and keep her browsing for awhile.
1. Capture the visitors attention immediately with a bold headline or a thought provoking question. You have about 10 seconds to convince a first time visitor that it might be worth her time to browse your site further.
2. Keep slow loading graphics, animations, and flash presentations to a minimum. Most visitors will not wait long before clicking off to another site.
3. Avoid loud or overbearing color schemes. What may look great on your living room walls might be difficult to view and read on-screen. Background colors should be pale or white, with dark or black font for maximum readability.
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4. Compose your primary message to focus on the visitor’s interests, needs and desires, and how you and your site can fulfill those. Few people will be interested in your accomplishments or how great you think your business is. Save that for the ‘about us’ page.
5. Inject a conversational style into the message that your website conveys, avoiding dry corporate syntax or technical jargon. A site that portrays a personality and casual human element will be much more attractive to repeat visitors.
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6. Proofread carefully for spelling, punctuation, and grammar. This is imperative to presenting a professional image of you and your business. It is recommended that the proofreading be done by someone other than yourself, and who has not previously read the script.
You may wish to contact the English department at a nearby high school or college, and arrange to have an upper level student perform this task for you. It’s that important!
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7. Keep your page design clean and free of clutter. A site that visually assaults the visitor will be clicked off quickly. White space and clearly defined sections will make for easier navigation.
8. For a large site, break the content into sections and create seperate pages accordingly. Many Internet users do not like to scroll down indeterminately on overly long pages. Manage your page length to three screens maximum.
9. Test your pages with multiple browsers to be sure they work as they should. What works in one browser may not work with another. The two most commonly used browsers as of this writing are MS Internet Explorer and Netscape Navigator.
10. Invest wisely in registering your own domain name and acquiring professional quality webhosting. To rely, even at first, on sub-domains or free hosting services will seriously harm your business credibility. In addition, avoid using any free email account as a business contact.
11. Provide a incentive and a method for visitors to join your mailing list, and display it prominently on each page. This is not an option. It’s a necessity to your ongoing success.
12. Openly display your full name, your physical address, and at least two contact methods (ie. email and telephone) on your site. This will cultivate visitor trust, and add to your credibility as an honest and above-board business owner.
About the Author
Dan B. Cauthron offers original marketing insights and a 7-Volume eMarketing Library to all new subscribers. Join his list by visiting http://www.Revenewer.com or by sending your name and email address to Dan@Revenewer.com with the words ’subscribe me’ in the subject bar.
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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.
A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.
Business plans normally comprise of five sections:
1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:
Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.
2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:
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Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.
*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.
3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.
- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.
- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.
- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.
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4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.
5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:
- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.
- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.
This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.
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In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.
*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.
About the Author
About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com
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Is Blogging For You? Take This Quick Quiz.
by: Michael Cheney
There’s a new craze sweeping the world. It’s called ‘blogging’ and a new blog is being created every few seconds. But what is it all about and should you join in?
**What The Hell Is A Blog Anyway?
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The word ‘blog’ is a shortened version of ‘web blog’. A ‘web log’ just means a log or diary-type entry on the web. So if you were away travelling on a round the world trip you might post a diary on a website so your friends and family could keep up to date with your progress. On this online diary, or ‘web blog’ you might also post photos for your friends and family to view.
And so - the BLOG was born. And it’s really nothing more than that - a collection of thoughts and information from one individual to be read and seen by others.
**So What Makes A Blog Different To A Website?
A blog is more immediate and informal. A blog doesn’t have a homepage as such - it just has blog entries or ‘posts’. The author or ‘blogger’ makes regular posts into the blog that are archived as new ones are added.
The main difference between a website and a blog is that a blog is designed to be added to much more frequently than a website. Some blogs are added to by their authors once a day or more! But it has to be said that such bloggers are in the minority.
**Is Blogging For You?
Well, it provides you with a unique opportunity to keep in close contact with a specific group of people. The CEO of a company may choose to launch a blog to keep in touch with staff members and shareholders. As a business-owner you might want to start a blog to let your customers or suppliers know what is happening in your business.
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Blogs are not for everyone, so here’s a few key questions to ask yourself.
** Question 1
Do you want to keep in close contact, on a one-to-one basis with a specific group of individuals?
** Question 2
Do you have the time to add a new and valuable information to your blog at least once a week? (Or can you pay someone to do this on your behalf?)
** Question 3
Do you find that people are always coming to you wanting more information about your product or services and that maybe posting regular updates on the Internet about this might free up your time to be spent on other activities?
** Question 4
Are you offering information products or services that you can provide ‘tasters’ of in a blog?
If you find yourself answering yes to most of these question then you should seriously consider starting your very own blog.
It’s A Gut Feel Thing
Ultimately the decision comes down to whether you have things to say to others on a one-to-one basis. Unlike many websites you see out there, a blog is very much a person-to-person experience. A corporate blog wouldn’t really work unless you had a face and name that people could put to all the posts.
It’s also worth noting that a blog can be a two-way communication tool. Most of the blog software available includes options for readers to be able to post comments in response to what has been written. This can be an excellent marketing and research tool for your business if handled in the right way.
Whatever you do - don’t take the decision to start a blog lightly. It can be a big commitment and once you’ve started out on that road there’s no going back. People will be regularly checking your blog after you’ve publicised it and the pressure is then on to deliver readable material on a regular basis.
Some Blogging Software To Consider
Typepad - very popular and comes with a free trial and upgrade options: http://www.typepad.com
BlogHarbour - also comes with a free 30-day trial: http://www.blogharbor.com
Blogger - the ‘grand daddy’ of blogging: http://www.blogger.com
Happy blogging!
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My blog: http://michaelcheney.typepad.com/
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My Favorite Traffic Generation Technique
by: Jeremy Gossman
Articles get exposure for me and my website. If you want to bring a continuous stream of highly targeted traffic to your website,then you should write articles related to your business. Write about topics you have learned about and are learning more about. Make it useful and informative. Don t write a sales letter, but instead give good content so that readers will want to check out your website. You will want to include a resource box or signature at the end.
The search engines find the articles that are posted online. This helps the page rank of the website I have with the resource box on my article.
Search engines put high value on the amount of links you have to your web page. It s even better if the web page that links to you has a ton of high ranking pages linking into it.
Something that I believe is a useful tool and resource is the Google Toolbar. The http://toolbar.google.com will allow you to perform searches on Google’s index, look at a particular page s Page Rank (PR) and, look at Backward Links, links that are coming into a particular page. It also has other features that you may find useful as well.
E-zine publishers find my articles and ask for permission to publish them to their list of subscribers.
Where To Submit Articles
Below are some of the places I have found that will accept articles and help get you exposure. Make sure you follow each website or announcement group’s guidelines for submission.
Yahoo Announcement Groups
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About The Author
Jeremy Gossman is an internet marketing coach and consultant that has several ventures online. You can obtain Jeremy’s Free e-book “The Top 10 Ways to Generate Free Highly Targeted Traffic For Your Website” at http://www.ultimatewealthcreation.com
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jeremy@ultimatewealthcreation.com
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What’s there in christian web promotion that fascinates us? Do you feel that christian web promotion is something we could talk about?
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Thanks to the ubiquity of the internet, online virtual businesses have become very popular business opportunities. Online retail stores are gradually playing a more important role in our lives than the traditional brick-and-mortar retail shops. Over the last few years, a new concept called Drop Shipping has emerged with the coming of the internet. Drop Shippers are basically wholesalers who are willing to ship their products directly to your customers. This article aims to provide readers with an introduction to the current state of the E-commerce industry, Drop Shipping and its benefits, and the promise it holds for the online retail community.
Online Drop Ship businesses are now very popular home-based business opportunities. According to a Forrester Inc. report, online retail sales will grow at a 25% annual growth rate over the next five years. Online retail sales will reach nearly $230 billion and account for 10% of total US retail sales by 2008. On Ebay, more than 430,000 people are making a full- or part-time living from the auction site. Many of them use Drop Shippers to auction their products. Hence, with such strong statistics, the internet entrepreneur can hope to start a retail business now and still claim a portion of the ever-growing market share.
The Drop Ship model offers many unique advantages over the Wholesale model:
1) You do not have to spend a fortune on the huge inventory of wholesale stocks before you start a retail business. This translates into a very low business startup cost. There is no risk of purchasing large quantities of stock, and finding that you cannot sell off your goods because they have become obsolete among consumers. Therefore, with the variety of products offered by your Drop Shipper, it becomes feasible to test which products have a strong demand over the internet without losing a fortune on each test.
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2) Another prime advantage of a Drop Ship business is that there is no need to worry about shipping your products to your customers. You do not have to provide storage space for your goods, nor do you have to incur warehouse costs. Your Drop Shipper will take care of all the logistics and shipping of your Drop Ship business. In fact, most Drop Shippers are willing to label their products with your company name on it, so it will appear as if you are the one who shipped the products to your customers. The shipping cost for each product is also reduced, because your Drop Shipper can ship your products directly to your customers. A higher profit margin is achieved because of the reduction in unnecessary shipping costs.
3) Drop Shipping is also unique in that it allows you to sell high, then buy low , instead of buy low, then sell high . Your risk involved in your retail business is dramatically lowered as you get paid up front for your products, making a profit on each sale.
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4) There is no minimum quantity restriction on your orders. From your website catalogue, you can sell as much of your products as you want, and you can leave the indenting of stocks to your Drop Shipper. The quantity of products which you can sell over your website is only limited to your market demand, and your marketing efforts.
The process of setting up a Drop Ship business can be distilled into a few simple steps. First, you do some research over the internet over the niche market that you would like to target. Once, a strong demand for your products has been established, you contact the Drop Shipper of your choice and set up your business as the retailer of the products you want to sell. Next, you design a website complete with product catalogue and credit-card-accepting functions. The product descriptions and images can be obtained from the Drop Shipper, in most cases. After which, you need to drive large volumes of traffic to your website through internet marketing. Some visitors to your website will be converted to customers if they find your offers attractive enough. They place orders at your website and they pay you the retail prices, up front. You email the orders to your Drop Shipper, who will ship the products to your customers directly. Of course, the retail price will have to be marked up to include shipping costs as well. Since the Drop Shipper charges you the wholesale price for their products, the profit margin you earn is simply the difference between the retail and wholesale price.
Internet businesses, in general, have also many strong advantages over brick-and-mortar businesses. Startup costs are generally very low, and this is well suited for those aspiring entrepreneurs working on a shoestring budget. The costs for conducting a Drop Ship business will be mainly software for setting up and marketing your business. Some examples will include shopping cart software, email marketing software, search engine promotion software, and so on. Other costs would include the web-hosting fee and also the wholesale costs of the products. In most cases, the Drop Shipper will require you to pay them a small deposit to signify your commitment and to prevent fraud.
With the low startup costs for a virtual business, you can keep trying different forms of business or different marketing methods over the internet without losing a fortune on your efforts. You can lose little over many unsuccessful endeavors, but win big on the few business models which you get right.
Perhaps the most attractive aspect of an online business is the ability to automate it and let it generate income on its own. This is largely possible due to software to automate the business process, like shopping cart software and email autoresponder software. Thus, Drop Ship businesses can run 24/7 without you being present physically to run it. Imagine having the freedom to do whatever you want without being an employee for your business! All you need to do is to get the basics of the business up and running, like the website design and product catalogue. After which, you consistently market your website over the internet to get a recurring volume of traffic to your website. This will bring you recurring sales and allow you to make a decent living over the internet. You can repeat this process again and again with other markets of your choice. In the long run, this will bring you multiple streams of income. Online Drop Ship businesses are thus strong examples of assets that generate passive income.
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In conclusion, the e-commerce industry is still very promising despite the dot-com bust a few years back. With the introduction of Drop Shipping, the hassles of conducting a retail business over the internet have been dramatically reduced. As the industry is still relatively young, entrepreneurs should get in the e-commerce game early to establish themselves as strong market players of the future.
*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.
About the Author
Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here: http://www.dropshipperscentral.com
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Dear Mr. D,
I am a retired postal worker. A couple of months ago I decided to supplement my retirement check by making a few extra dollars on the Internet. I figured that if I could making an extra $500 per month, my life would be a lot easier.
I joined an affiliate program and started advertising. The first full month I made a little less than $50. The second month I made exactly $50.
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The entire galore of perception on internet is with us. We assure you that the material could be obtainable at the close.
Can you tell me how I can drive this income to my $500 goal?
Signed,
Stalled At $50
____________________________
Dear Stalled At $50,
The 3 keys to increasing your Internet income are: traffic, traffic and traffic.
To increase your affiliate commissions from $50 to $500 you need to generate 10 times more traffic than your current rate. Now, the question is how can you achieve this increase in traffic?
Well. Stop being a child, comprehend it diligently to get model article which will improve your intellectual capabilities. Get an extra mileage by flipping through the pages further.
Start by tracking your ads. You can find free ad trackers by going to any of the major search engines and conduct a search for “free ad trackers.”
By tracking your advertisements, you can eliminate the ads and the ad venues that are weak. This will free up your time and money to concentrate on your more productive advertising efforts.
It will take a little time, but by trying new ads and new ad venues, you will begin to increase your traffic and your income will increase.
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About the Author
Do you have an advertising or marketing question you’d like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D’s website at: http://www.freeadsgalore.com To visit Mr. D’s latest project Goto: http://www.instantez.com/wdindex.html
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