Promoting Your Business

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Got Blog?

 by: Dawn Wentworth

In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was Blog was a new term and not highly recognized. That was then, a half million blog users ago.

Blogs have become and I do believe will continue into their plight of greatness for sometime, until a new technology slides into place. For the time being, blogs are a great way to define who you are to your visitors and provide dynamic content that the search engines go nuts over.

Clogged email boxes and spam eaters have taken a dramatic effect on the once powerful email marketing tool. As email marketing loses its effect, marketers and small businesses are seeking ways to fulfill this lost art of communication between staff and customers. Blogging could be that much needed answer for you.

SO what is a blog?

Blogs are a time and date stamped, easy to search, web based journal or self publishing tool. Blogs can have a corporate style, but in most cases are written by one person in a relaxed, candid atmosphere. True personality usually shines threw in the opinions of the blog writer. You do not have to be a writer to produce a blog. Even so, many blogs owners become recognized as small journalists, as the writer speaks their mind or offers self analyzed materials on their preferred subject matters.

You may think at this point, that a blog does not sound like a business tool.

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Let s take blogging into a business approach and see how we can benefit.

Problem:

Many marketing methods and advertising spiels fall on blind eyes and deaf ears across the net today with such a medium we have created where advertising is abundant and often shoved at us in every direction.

Solution:

Visitors will come to your blog of their free will to read your newest content of choice, giving you a higher ratio of targeted visits.

Problem:

Email marketing is losing ground. Overflowing email inboxes and spam filters that don t deliver your ezine.

Soultion:

Using your blog as a web based area for your product and service announcements and updates. When someone subscribes to your blog or RSS feed, they will receive automatic updates that include the headline, summery and URL of your new entries.

Bonus:

Email gets deleted Blogs get indexed in search engines!

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Problem:

Internet marketing can be a nonpersonal medium, gaining trust becomes increasingly harder and more important to gain new customers.

Solution:

Blogging can give your visitors, existing and potential customers a great area to gain insight about the face you present to the world. If you re a small business owner to a large corporate business, you can benefit by giving your company or web site personality via blog.

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Now let s take a look at blogs from another angle. Rss and/or live feed. You may be thinking, do I Really Need to Know About Rss?

Yes, but we are not going to give a full history of RSS here. What you need to know is that RSS is the code that underlies a blog. It includes a headline, a short summery of the entry and the URL of the page that the new story has been posted to. In order for users to subscribe to RSS feeds they will need to download a news aggregator. There are many available for free, we recommend NewsGator http://www.newsgator.com for its ease of use within Microsoft Outlook.

Visitors and other websites can syndicate your RSS feeds to their desktop, their email, newsreaders and on their own websites. Talk about getting the word around! Submitting your RSS feed, can get you listed in hundreds of new emerging RSS feed directories. Of course this will bring traffic to see what your feed is about to those looking to syndicate them to their own sites or readers. Also creating more links pointing to your site.

Let me touch on one of the most important features of a blog. Search engines love them. Most bots including google will visit and reindex blog pages daily. Yahoo will index your RSS free and quickly.

There are many ways and places you can begin your blogging journey. You should first decide if you want to house the blog on your site or let other sites manage your blog system. For this we recommend www.blogger.com, now owned by Google. The google toolbar has a one click Blog This button that can make blogging quick and painless. You can set the blogger.com blog files to ftp to your host for you so that your files are housed on your server. There are many blog services online today, and there are many free and low cost scripts that you can easily run your own blog from your site without the need of any other service provider.

If you would like to find out more about blogs and blog services we invite you to visit our resource section at http://www.masteradvertising.com.

We hope to provide many learning materials and resources for the online promoter using blogs and rss feeds for the online advertising medium.

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The final interview in this series is with an English
marketer by the name of Andy Frain. Andy is a 40-year
old ex-teacher who lives in Shropshire, deep in the
heart of rural England.

Although he doesn’t seek out the company of his ex
teaching colleagues, he says, “Old colleagues I now
occasionally meet are envious. I wish I could have a
pound for every one of them that says,’if only I had
the guts!’”

Doesn’t that sum up this Internet lifestyle? ‘If only I
had the guts.’ Well, the twelve people that we have
talked with in this series have all had the guts. And
now they are all reaping the rewards.

BizE-zine: What pushed you to give up teaching - and
what did you move on to?

AF: I started working life as a Physical Education and
History teacher in a very tough Senior School in
Birmingham. After injuring my back fairly severely I
had the opportunity to do a Masters Degree (in the
Philosophy of Education of all things.)

My brief spell in academia was enjoyable, but when I
went back to teaching for a year, I decided it wasn’t
for me. It wasn’t the kids. I loved them no matter how
tough they were. It was the politics and the eternal
BS. I’m sure I made the right decision because I
believe the situation is even worse now.

So I took the best decision I ever made and moved part-
time into direct sales. I started selling to
individuals in their homes and progressed to Area
Manager within three months - earning three times my
teaching salary. Within two years, I was Sales Director
responsible for Corporate Accounts. I suppose I am one
of those people with a natural ability for sales.

BizE-zine: Do you ever miss teaching?

AF: No! I think after you have been in the real world
of business for a while, you see teachers as being
petty. They do a very important job, but boy do they
make it more difficult than it needs to be. In any
case, my soon to be ex-wife is a Head teacher - so I
have had my fill of teachers!

I do run a junior football team and scout for
Birmingham FC’s academy in my (spare?) time, which
means I still fulfill that desire to help kids

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BizE-zine: How did you move from sales to the Internet?

AF: In 1998/9 my business was bought out. After a
period of contemplation, a friend made me an invitation
and I wound up selling web sites. I knew nothing! Not
one end of a PC from the other. (Some say I still
don’t). But I could sell and it was a ‘flops’ period in
Internet development because of all the hype. ‘Flops’
are people with their check books out before you get
there. A fair percentage of people WANTED a web site
because of the hype. It was very easy at first for an
accomplished salesman in this environment.

So, I took selling web sites into my own business.

BizE-zine: What happened next?

AF: Web sites became very tough to sell after the dot-
bombs hit in 2000. The environment totally changed
after the initial rush. Sales resistance ruled. This
was further strengthened as business people started to
realize that web sites were not the panacea for
business that all the hype promised. Of course, the
fact that the average businessperson was being
contacted several times a day by wannabe’s and
professionals alike offering to ‘build a site’ just
made it harder.

My solution to this was to write an ebook/course, which
launched in September 2000. It was called ‘How to Sell
Web Sites Like Wildfire’ and directly addressed the
sales resistance problem that was cutting web designers
income.

BizE-zine: Looking back, do you know of any of the
people or businesses who you sold sites to in the
heyday, that actually made successful web businesses
with them?

AF: Well I am bound by a confidentiality agreement (I
sold my web design business), but there are two that I
am very proud of. Both of them have offline promotions
that drive traffic to their sites. They do VERY well.

BizE-zine: Was your book an immediate success?

AF: The book has an asking price of $97. In the latter
part of 2000, it accounted for 90% of my income. The
same was true for the first few months of 2001 as I
took on several joint ventures. Eventually, sales
started to plateau but by then I was getting offers for
other opportunities.

Sales still roll in for the book almost daily. But it’s
the on and offline spin offs that came from writing the
book that account for income today so actual numbers
sold are only a small part of the equation.

I now consult for a large web designer on new business
sales. Also, I get frequent requests to write copy for
sites and offline campaigns on a profit share basis. I
also have web site ‘projects’ where I consult offline
businesses on how to get the best out of their web
sites.

BizE-zine: So you started making a profit online from
the very start?

AF: That’s the beauty of an info product - it is almost
instant. Apart from the length of time it takes you to
write a comprehensive, quality, 250-page ebook!

But it’s the best thing I ever did because of the doors
it has opened for me, and the contacts that I have made
all over the world.

It took me well over two months to write. But it is a
comparatively high priced ebook/course with a great
deal of content.

Selling an ebook at $97 that still brings in regular
income nearly 2 years later has proved a good model for
me on the topic of my expertise.

BizE-zine: Can you suggest some basic pointers for
people who are setting up their own web businesses?
What must they do, and what should they avoid?

AF: Concentrate on copy, NOT design. By far the most
useful skill you can have is mastering direct,
emotional-response copywriting. In other words, being
able to get into people’s heads and make them WANT your
offering. I am getting better at it. Seriously. But it
has taken a while.

I have recently compiled emails to cold personalized
prospects that have achieved a massive 20% response.
And, as Martin knows, a recent offer of mine received
an astonishing *80%* response rate!

Quality of copy is the key to success. Definitely.

If you can’t write, cut a deal with someone who can.
You have to be able to MOVE people. Beg, steal, borrow
or barter with a good copywriter because without
emotionally directing prospects you will sell
diddlysquat! (That’s colloquial English for not very
much.)

If you have the right product or service and want me to
look at it drop me a line. If it’s exceptional I will
consider a profit share with no up-front fee. You’ll
never know unless you ask!

BizE-zine: As a writer yourself, which ebooks or
courses have you read that have really helped you?

AF: I have spent a lot of money on ebooks over the
years. I am a big fan of Marlon Sanders, Gary Halbert,
Dan Kennedy, Jay Abraham, Bill Myers and Jim Straw. But
the one I really rate is Gordon Alexander. He has a
wealth of knowledge. I am in the process of learning to
be effective in print as I am in direct sales. Remote
Hypnosis, by Gordon, is a masterpiece in my mind. It’s
ridiculously low cost for the gems it contains. Gordon
and Gary Halbert are my favorite copywriters.

BizE-zine: How do you go about getting targeted traffic
to your site?

AF: Targeted traffic? Without doubt, joint ventures.
When you are dealing with a tight niche market, often
the quickest route is to use those already there.

BizE-zine: Lots of people talk about JVs - how do you
go about seeking them out?

AF: I take a lot of time to ensure I contact the right
people in the first place. Quality research is key. I
use Copernic originally and then Alexa which
automatically measures traffic to web sites. If they
are not ranked in the top 100,000, I don’t investigate
any further.

Alexa also has an excellent links service that provided
prospect after prospect for me on potential jv
partners.

I’ll then do a whois search to find out the contact
details, if they are not on the website. If I still
can’t find out the details, I’ll often phone and ask.

That’s for web sites …

… for e-zines, I’ll go through the directories for
the biggest readerships in my niche.

THEN it’s all down to the copy! If I sound like a worn
out record it’s because it’s true. If you can’t get
inside your prospects head and get him to raise his
hand, all the hours spent researching are worthless!

BizE-zine: What has been your biggest mistake?

AF: Letting my soon to be ex wife be in charge of the
finances! I am still recovering from that one.

But other than that, I have made some poor partnership
choices. Although I am trying to be much more careful
these days, I do have a tendency to be too trusting. A
fairly well known marketer still hasn’t paid me for the
rights to my book after over a year.

BizE-zine: What software do you use and recommend?

AF: These are things I use most:

Ebook creation software: http://www.ebookcreator.com. I
use this for a multitude of things including:
+ Special reports that can’t be copied
+ Cloning web sites for promotional purposes
+ Sales letters that either expire or need access codes
+ And of course, ebooks.

Copernic.com for research (free download). Cant be
recommended highly enough

Alexa.com (free download) This ranks web sites
according to Alexa usage and is an excellent guide to
site traffic to find joint ventures etc.

BizE-zine: How do you see your online business
expanding in the short term?

AF: I was waiting for this question! I am working on a
project at the moment that involves Local Email
Marketing. It’s exciting because I have found a way
whereby people, even without sales experience, can
easily find clients from their local community

And even more importantly, instantly turn as little as
one client into an instant four-figure income.

I will show them step by step how to do this as I have.
It really is very simple to do.

The details are just about to be announced for the
first time at http://www.hype-free-zone.com but
essentially, small business owners have had ’sales’
people to the back teeth! They are now approached by a
cold call several times a week or even a day.

They have also had to contend with the ‘big Internet
lie’ … that web sites will earn PROFITS. The figures
available indicate that 95% of web sites for offline
businesses don’t generate enough income to cover their
hosting fees! So much for the information-age gold
rush.

This has meant that sales resistance has increased many
times. Even since the publication of my book. The
Internet and web sites are full of BS sales pitches.
Every time a businessperson switches on their PC,
television or radio they are bombarded!

Small Business owners are subconsciously screaming
‘ENOUGH IS ENOUGH!’

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And, because of this, they have developed avoidance
tactics to break through all the manipulation and
learned scripts. They have become a match for even the
most professional sales person.

The numbers game for sales just doesn’t work any more:

5 years ago, you may have had to knock on 50 doors for
two sales. Now it’s 500 or more! And it’s getting
worse.

But I have developed a system that cuts through all
this. It automatically gets business owners to trust
you. And once they trust you, I have a system of
leverage that will multiply your business quicker than
you ever thought possible. I call it the New Reality.

Mix the New Reality with a concept whose time has
arrived (Local Email Marketing) and the boom will
follow. Guaranteed!

BizE-zine: What would you say to someone who has just
discovered online marketing and is looking to take his
or her first steps?

AF: Don’t try to rip up trees when starting out!

A lot of people are suckered into writing their own
ebook or other big project. My advice is to become an
affiliate first of a proven product. We are only
scratching the surface of the Internet so don’t worry
about competition. There are always niches that have
not been touched

BizE-zine: How would you suggest they select a good
affiliate program?

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AF: RESEARCH and ask personal questions!

If you have trouble deciding on a project, email the
originator and see whether you get a helpful reply. Ask
them whether they can put you in touch with their
highest earning affiliates personally. Then talk to
those affiliates to ascertain their validity and
integrity.

Use this experience as your ‘Internet University’
before creating you own master plan, and keeping all
the profits.

You have three choices if you want to succeed:

1. LEARN how to sell if so visit:
http://www.sellmoresites.com

2. Get an expert so sell FOR YOU. Again, visit
http://www.sellmoresites.com

and decide whether copy of that quality could sell your
product or service

3. STRUGGLE!

If you want me to consider selling your product or
service, drop me a line at andy@sellmoresites.com

____________________________________

About the Author

Martin Avis is a management and training consultant.
To get your unfair advantage in Internet marketing,
business and personal success, (and 6 free gifts),
subscribe to his free weekly newsletter, BizE-zine.
mailto:subscribe5@BizE-zine.com or visit his
information-packed website at http://www.BizE-zine.com

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Having The Right Attitude And Start Becoming A Problem Solver

 by: Rich Hamilton, Jr

Do you really want to make money online?

Do you want to develop a business which can make money for you 24 hours a day, 7 days a week almost automatically?

Of course you do!

Why else wouldn’t you be reading this ebook right now.

Many others have created full-time incomes while only working part-time online. It is within your grasp. Plus, many of them, including myself have started with little or no money!

The down side to this is, many of you will need a change of attitude before you will be able to reach your goals.

Even with the right information and the right foundation, many people have still failed in their online ventures just because they did not develop the right attitude. Your attitude is essential when achieving success and your dreams. Which brings me to an old statement “Your Attitude determines your Altitude,” pretty much says it all!

If your psychological mindset is poor, than your outlook in general will always be poor. The negativity will show in everything you do. No matter what you are doing, your results will be poor and your business will do poor.

Having a positive mentality about yourself and about your business is a part of having the right attitude, but that is not what I want to focus on in this section. I want to focus on your reasons and vision for your business.

If your vision for your business is to just make enough money for a little extra income or to just produce a full-time income for yourself. You are severely limiting yourself to the real possibilites. If this is you, you need a change of attitude. Don’t limit yourself! On the Internet, “The only limitation is your imagination”!

The most successful people in business are the ones who look for problems and develop solutions to cure their problems. They have a vision which is bigger than just to make a little money. They have a vision to solve problems for others.

You need to learn about powerful internet marketing strategies to expose your product to hungry visitors and learn how to write killer sales copy. Yes, that is what you need to know how, if you want to produce sales. You need to ask yourself a few questions.

What is it that I’m selling?

Are you selling just another product?

Are you selling a solution to people’s problems?

Are you just in business to make a little money or do you honestly care about helping other people with their problems?

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Now you are probably wondering where a good place to search for problems is. Well there are many places to do your research such as forums, discussion boards, newsgroups, and even eBay.

When you get to these places to do your research, here are just a handful of some of todays problems to give you an idea:

• People are frustrated with the amount of traffic on their web site!
• People are frustrated with the amount of time they spend with their family or friends!
• People are frustrated with learning how to submit to the Search Engines!
• People are frustrated with learning how to use certain software!
• People are frustrated with not being able to produce affiliate sales!
• People are frustrated with not being able to produce sales!
• People are frustrated with weight loss!
• People are frustrated with health problems!

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Look for these types of problems and frustrations and develop or find products which have the answers. In other words, don’t just try to think of new ways to make money. Think of ways to solve more problems for more people! Once you’ve learned the marketing side of the equation, the money will start coming in.

The best part about it is that all you have to do is change your attitude and start being a problem solver. What problems are still out there in your specific market? What problems do people have when they order from your competition? What can you do to make your product or service a better answer to people’s needs?

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When you ask yourself these types of questions you are often taking the first step to success. Once you have recognized the problem and developed the right attitude, you can start looking for or creating the solution. You have the question, it’s time to develop the answers.

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Tips for Starting a Home Business

 by: Mal Keenan

Starting a home business is a dream that many people share. You can work according to your own schedule, “fire” difficult clients, avoid difficult bosses, spend more time with your family, escape a lot of the daily stress faced by employees at their jobs, and pursue your own interest more. It’s a big leap from being an employee to working for yourself, so a little preliminary planning can never hurt.

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You will need to look ahead to several areas of your life to make necessary preparations, before you actually leave your job. In some cases, such as a layoff, you won’t have that opportunity in advance, but still, these are very important factors to consider.

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Market research and a business plan are essential. Timing is very important. You will need to think about the type of business you’re starting, current economic conditions, your financial situation, and the potential market for your products or services.

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If you have no other means of financial support, you should accumulate some savings to carry you through your business startup. Most experts typically suggest six months to one year of living expenses as a cushion. Don’t forget that you will need to provide for benefits you may have received at a job, such as health insurance for yourself and your family and funding into a retirement plan. Of course, if you have a spouse or partner who is employed and is willing to provide these necessities during your startup phase, you are that much ahead of the game.

It is important that you choose the business structure that’s best for your business. Each form of business organization has both legal and tax implications, so be sure to consult with professionals in this area.

Of course you will want to have a comfortable and quiet work space. Ideally, it will be out of the mainstream of activity. This is important not only to reduce noise, but also psychologically for you and your family, to create a sense of “at work” and “at home”. While some truly start their home business from the kitchen table, you’ll find that the separation will help you run your business much more efficiently. Don’t forget to allow space for manufacturing and inventory storage, if your business involves those things.

Working from home, sometimes long and unusual hours, makes it very easy to ignore both your physical and mental health. The usual advice applies - try to eat a proper diet and exercise, and even if you don’t have a family at home, don’t work all the time. Entrepreneurs often report the one aspect they miss most from having a regular job is the contact with coworkers, so be sure to maintain a social life, even if it’s only through a business networking or support group.

Finally, try to surround yourself with positive, supportive people, hopefully starting with your own family. This will be a critical part of your support system. It’s not always possible to get “buy in” from your family. Those who love you the most aren’t usually trying to stand in your way - it’s just that working in a home business is something unknown to them, and like everyone, they tend to be fearful of something they don’t understand. If you find yourself in this situation, you they don’t understand. If you find yourself in this situation, you may be able find the support you need in a business networking or mastermind group.

Copyright 2005 Mal Keenan

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Optimize your Search Engine Placement Five Easy Ways

 by: Judy Cullins

If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn’t spend time or money submitting to search engines because you weren’t techie enough.

Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in the top ten listings in your category (mine was book coaching) you are in good shape. This placement has put my web site URL on 4700 other sites with a link back to mine. With targeted viral marketing my sales are 30 times what I started with each month–now over $4500.

Here’s Five Ways to Get Search Engines to Boost your Ratings:

1. Makeover your signature file that goes out with every email you send. Include your fre.e report or ezine offer, your email, URL, and phone numbers plus a line with your product or service name on it. See more on this in my fre.e article “Top Ten Things to Do to Make your Signature File Sell” at www.bookcoaching.com/freearticles/article124.shtml.

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2. Submit short articles to dozens of opt-in ezines who need content daily. Make a special offer in each signature file that relates to your article. Through a hyperlink, offer a free ezine with a free report by autoresponder. To get started, go to www.yahoogroups.com and subscribe to one of the opt-in ezines (no spam).

3. Rewrite your best list of key words and phrases you used for your Web site. Incorporate them into your excellent, well-edited short articles or tips. For more information go to www.goodkeywords.com or see my special fre.e report “Know Which Key Words Will Bring Targeted Visitors to your Web Site” at www.bookcoaching.com/freearticles/article-47.shtml

4. Submit to top Web sites looking for new content.. They want and need your information, because that is why people visit any site–for free information. Follow directions for each site. Many want a list of key words and a description. Others require your article by autoresponder. Four years ago, my URL was on 987 other Web sites. Today it’s on 4700. Amazing viral marketing!

5. Makeover your Web home page. Place those top key words and phrases in the top half of this page and in the links you list along the bottom or side of your page. Search engines pick up these and you receive a higher placement. For instance, my top key words include: book coaching, eBook, ePublishing, self-publishing, Online promotion, Web copywriting, Free Publicity.

Yes, you can buy key words and put paid ads in Google and Overture, but when I tried that I got almost 0 results and spent a lot of money. The above ways to boost your search engine placement are totally free. It’s a building process this viral marketing, but if you are willing to stay a while, you’ll get money results as well as becoming well known and trusted for your product or service.

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