Promoting Your Business

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Not All Links Are Created Equal

 by: Rob Francis

When it comes to any website promotion campaign, there are two main areas to focus on. The first area to focus on is your internal campaign, which deals with anything you can do to the pages of your website, such as content, meta tags, and titles. This is completely within your control even if you use a Web designer to do any changes for you, as you can dictate what is on your website. The other area to focus on is your external campaign, which largely deals with getting links from other sites something that is mostly out of your control and is usually a lot more work.

Internal Campaign

Links, or hyperlinks to use their full name, are often misunderstood by people wanting to improve their search engine ranking. Links from your website going out to other sites will not boost your search engine ranking, although some relevant, on-topic links to prominent sites can help. Also, creating lots of links to your internal pages is not the same as links from other websites in the eyes of search engines. These two misunderstandings have caught out many a website owner.

The important thing to remember is that you do not want to have too many links on your pages. This does two things that can be deemed harmful to your goal of improving search engine ranking. Having a large list of links on a single page can cause search engines to suspect a link farm, Web ring, or other such unnatural linking structure and your site may be penalized for this. It would be safest to keep the number of links below 50 for any page. The second reason that you don’t want too many links is because they drain PR (PageRank). This basically means that the importance of the page, the PR, is divided by the number of outbound links. So you would be better of getting a link from a website page that has a PR of 6 and only 10 outbound links rather than a PR 6 website page with 200 outbound links.

External Campaign

The real value in links, as far as gaining better ranking in search engines comes from external links. External links are also known as backlinks, and they basically are just links to your website from someone else’s website.

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There are two types of external links reciprocal and one-way. Reciprocal links are links from a website in exchange for a return link to that same website. Hence the term reciprocal. Reciprocal links were very popular a few years back but are not as valuable as one-way links. If another site is relevant to the theme of your site then a reciprocal link is still useful so don’t dismiss it entirely. What you really want is a one-way link to your website in order to boost your rankings. Gaining one-way links usually comes from supllying a brilliant resource or software. If your site is deemed to contain lots of excellent information that is freely available and original then many others will be happy to place one-way links to your site.

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When someone creates a link to your site the text that is used for the link is very important. This is known as the link anchor text. If someone kindly offered to place a link to my website on their homepage, I would ask if they would use specific anchor text for the link. This makes the link much more relevant. My website is about website promotion in New Zealand, so I would want something similar to the following:

Website Promotion New Zealand

as opposed to:

Good NZ promotion site. Click Here

You can see that in the first example, the anchor text is relevant and would help me to rank well for terms such as “website promotion”, “website promotion New Zealand”, and “New Zealand website promotion”. In the second example, I would be improving my ranking for the term “click here”.

Conclusion

There are lots of very technical requirements to getting the right linking strategies and nobody really knows for certain what the exact requirements are. This is because search engines do not disclose information about their ranking algorithms in great detail and also because these algorithms change with time. Different search engines have different requirements that they are looking for, which further complicates matters. Unless you are happy to get involved in SEO (Search Engine Optimization) and spend absolutely ages on it, simply following my advice in this article will improve your search engine rankings and save you a lot of time and headaches.

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Christian Web Promotion

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KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE!

(Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases)

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.

One of the easiest, least expensive and most effective ways to get visitors is via a concept called ‘Keyword Density’.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.

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Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you’ll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.

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It’s all about ‘content’ which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they’re getting paid for it via pay per click promotions, of course!).

For example, ‘sex’ is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for ‘sex’ - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys ‘sex’ into search engines will soon be exposed and probably banned for life from most search engine listings. By ‘techniques’ I mean pasting the word ‘sex’ all over the background of your site selling lawn mowers, or calling your site ‘Everything to Do with Sex’ when your site bears no relevance at all to the ‘S’ word.

Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don’t try quite so hard:

Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net.

Include your best key words and phrases in page titles, for both the home page and all additional pages. My mystery shopping site has pages entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and articles entitled: Start Your Own Mystery Shopping Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay! Those titles came, not surprisingly, because ‘Get Paid to Shop’ and ‘Start Mystery Shopping Business’ are common terms used by people seeking products like mine.

Descriptions, keyword entries and metatags used when designing your site should also contain some of the most common terms used by your target audience. For a dating agency, the keywords might be ‘dating’, ‘dating agency’, ‘online dating’, and so on.

It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute boxer dogs, all mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each picture there’s a caption including the phrase ‘boxer dog’. One of my first excursions into keyword analysis showed the term ‘boxer dog’ is keyed into search engines around 46,000 times every month. Not only that, but I love boxer dogs, and can think of nothing more delightful than marketing products for them and their two-legged friends. But, realistically, editors might consider my graphics titles a bit OTT (Over The Top) and this could adversely affect my rankings. I shall just have to wait and see!

Have articles uploaded to your own and other people’s sites. Search engines love articles and other chunks of useful information to benefit their customers, making articles one of the very best ways to lift your site high in search engine rankings. Again, use your keywords in page headings and article titles to further increase your chances, as I did for www.boxerdog.biz which includes articles called The Boxer Dog Who Cheated Death Row and Became a Television Star Instead, The Boxer Dog With the Longest Tongue, The Boxer Dog Who Received Hate Mail. Make sure the articles contain links back to your main web site, the one you want people to visit, and try to include those same articles on other sites to increase links to your main site which might also attract visitors to your site.

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=======================================
Avril Harper is the author of ‘Keyword Density and How to Get A Top Listing on Major Search Engines’ and ‘How to Turn a Handful of Classified Ads. into a Reliable, Regular, Repeat Income for Life’ which are yours free by emailing avril@publishingcircles.com with subject ‘Keywords Report’.

More articles can be obtained at www.articlefactory.com
========================================

About the Author

Avril Harper is a UK writer specialising in business opportunity and business start up guides.

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Marketing With Integrity

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Ever heard the saying “Penny-wise and Dollar-foolish”?

Well bargain priced website hosting may just represent the
perfect example of watching a jar full of pennies while bucket
loads of dollars fly out the window!

When I launched my first website (way back in the “dark ages”
of 1997) I paid almost $150 a month in hosting and data
transfer charges. My web host watched how many files I
uploaded like a hawk and always seemed to send their hefty
invoices earlier with each passing month.

I’m obviously not the only one who felt that way, because
suddenly a whole industry of “bargain” web hosts sprang up all
over the web.

On the surface they all sound great, especially when you think
you can go from $150 a month down to $4.95 a month!

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Five bucks a month sounds great, until you realize the amount
of data transfer (number of page views) and bandwidth (the
amount of data transfer your host allows in a given period)
you get for that low price potentially hampers your ability to
do business.

This realization - along with a panic attack and a quick
lesson in calculating data transfer and bandwidth - usually
comes at the least convenient time.

When you exceed your limits, a bargain host usually just shuts
you down with no warning. Most webmasters realize they’ve made
a mistake choosing a bargain host when their site suddenly
loads a blank page in the middle of a big promotion traffic
spike.

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Here are a few bargain hosts that provide good service, but
you need to carefully check the fine print for how much
bandwidth they allow.

www.FeaturePrice.com For about $24.95 a month you get to host
up to six independent websites with a single account. You get
unlimited data storage, unlimited email and a variety of other
higher end services, but their bandwidth policy seems hard to
understand.

They did shut me down when we had a moderate level of success
even though I paid them an extra $300 to get what they called
“maximum” bandwidth. I was NOT pleased and promptly moved the
site (http://www.7dayebook.com) to another host.

www.HostSave.com Host Save is another low price hosting
company that delivers a wide range of services for only $6.95
per month. They recently raised their allowable data transfer,
but their policy on how much bandwidth you can use at a given
time seems non-existent.

www.DotEasy.com For $25 DotEasy offers a domain name purchase
along with one year’s hosting. Sounds incredible until you
read the fine print to discover they limit you to 1 Gigabyte
of data transfer a month. Not much data once you start getting
reasonable site traffic.

The moral here?

Either prepare to have your business shut down mid-stream if
you get successful, or pay a few extra bucks each month to
ensure you have enough bandwidth and data transfer to operate
without any service interruptions.

At a minimum, specifically ask about and read the fine print
regarding the host’s policies before it’s too late!

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Internet Marketing for Small Businesses - A Guide in Plain English

 by: Gordon Goodfellow

Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing available on the Net? What exactly is search engine optimization anyway, and can I do it myself?

Often it results in many companies becoming confused and therefore reluctant to put into practice what would be a valuable and simple business resource when understood and applied correctly.

Market Researcher and Internet marketing consultant, Gordon Goodfellow, who is also an English literature graduate, decided it was time for a change. Part of this desire to make web marketing more accessible was due to his past experience as a teacher.

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“I was sick of all the gobbledygook that surrounds web site promotion and web marketing, even today,” he explains. “Website marketing isn’t rocket science and should not be presented as such. Everyone should have access to affordable website promotion.”

Having spent four years researching and assessing the best way of getting an effective message across on the Internet, he began to design a basic introduction to Internet marketing. The result of this hard work is Applied Web Marketing. AWM is a comprehensive beginner s guide to marketing on the Internet, covering everything from domain names, through search engine optimisation, search engine ranking and search engine promotion, to e-commerce and merchant accounts (and their alternatives), all refreshingly written in plain English.

The guide also has useful links to many resources, and to the submission pages of the major search engines and directories, making it an unmissable companion to those seeking affordable Internet promotion for their own web sites.

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The reaction to this new venture has been swift and positive. In the few months Applied Web Marketing has been available online, many influential names have given their approval and thanks. Both the Department of Trade and Industry (DTI), and Goodfellow’s local MP have been in contact. Stephen Timms MP, Minister for E-Commerce, wrote that “it looks like a very useful resource…I wish you well with this very interesting and relevant offering.”

Applied Web Marketing is free to access at www.Applied-Web-Marketing.com and is also downloadable as a free ebook from the site.

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Profitable Content

 by: Syd Johnson

You can create profitable content in 2 hours or less

Everyone knows that the best way to get a high ranking on the search engines is to create a lot of keyword rich content. You can write the articles on your own–in fact, if you write one article per day, you will have over 300 articles by the end of the year.

That s enough to get your high google page rank because of the sheer volume of pages, and because it is original and not recycled content. The search engines are attracted by the fresh content, and will send over more unique traffic to your website.

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More unique visitors will translate in more online sales.

So what are some quick techniques for generating content?

1. Publish your blog to your website.

If you are a regular blogger, use your ftp program to publish the content directly to a page on your site. It s a really quick way to add pages of extra content for your next search engine update. In addition to your own postings, there are comments from site visitors which help to boost the average page content to anywhere from a few hundred, to a few thousand new words added per day. As long as you have adequate incoming links, the search engines will find you, re-index the site and update accordingly.

2. Questions and Answers

As you get questions via email, create updated answers and put them on a few Q & A pages. You can also expand the questions and the answers to full length articles that you can post on your site, or post one of online article directories. One article on the right directory can give you hundreds and possibly thousands of new incoming links.

3. Edit Old copy

Take out some of your older articles. If there are any topics that you rushed through, now is the time to expand it. For example, if you created an article with 10 ways to do something, expand each suggestion into its own full length article. You already have knowledge of the topic and so you can easily create 10 new pages for your website.

4. Buy packages with resale rights

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But, don t just turn around and resell the items. Instead, read through the content, and add your own special touch. Rewrite the table of contents, create a new overview, expand on a certain area and add extra pages, add new links and resources, software tools and more. This will make your package dramatically different from all others that bought the package and simply expected to make a sale with no effort.

If you buy a package with resale rights to post it online, use your basic design skills to reformat the content and change a 100% recycled product into a 50% unique product. It gives you a marketing edge and also creates excellent copy for the search engines.

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5. Repackage old content into ebooks

Take all of your old ezines and articles from the past two years. Update the information, add new links and turn it into and ebook. Then offer the ebook for sale on your site or on a service like Clickbank. Ebooks are very popular, require no warehousing and are incredibly profitable. You can do the copywriting, design and actual ebook creation all on your own for under $100. Give it a try and you ll be surprised at the results.

6. Hire a ghost writer

Go to some of the freelance boards and put your projects up for bid. I have heard of articles being sold for as little as $20 for a complete, professionally written article by a freelancer. This is probably the fastest way to create original, profitable content for anyone who is not a writer and doesn t trust their own writing skills.

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Website Promotion Secret: How To Explode Your Website Sales

 by: I-key Benney, CEO

The secrets on how to send a floodgate of traffics to your website and explode your sales.

Why do hundreds of millions of people from all over the world have websites today which are not making any money for them?

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They have tried many different types of website marketing, internet promotions such as search engine optimization and promotion, banner ads, ffa ads, e-mail marketing, link exchanges, e-zine ads but failed.

The one problem that all website owners or marketers and businesses have in common is the difficulty in locating the people who are interested in buying their products, programs and services.

Many people who claim to be internet marketing gurus have succeeded in luring people to their seminars where they charge them $1000 or $2000 or even $5000 to disclose their secrets of internet marketing.

But after attending the seminars and trying to implement the so called secrets of success in website marketing, these people have learned a bitter lesson that those so called secrets of website marketing don t work.

The truth is that there are jealously guarded secrets to succeed in promoting your website so as to explode your sales and get rich.

But I am not going to charge you $1000 or $2000 or $5000 to disclose this secret.

If you ve been doing different types of website marketing but not generating traffics or sales, there may be a number of reasons why.

First is that you ve been probably marketing to the wrong customers.

You need to learn how to find targeted customers who really need to buy what you re selling.

When you market to the right customers who really need your products or services and who are MOTIVATED, you ll succeed in a big easy way.

The problem today is that most of the people who may need what you re selling may be difficult to reach through e-mail marketing or on the internet.

Most of the people who really need what you re selling don t hang around on the internet.

They may have filters on their e-mail addresses so your e-mail marketing may not reach them.

They probably have very good paying jobs, where they spend 40-60 hrs weekly.

When they come back from work, they are too tired to get on the internet to look for whatever they need, so they may not be able to find your website.

But if they are motivated and do get on the internet to search for whatever they need, using a search engine like Google or yahoo or msn, they may get millions of websites in the search result.

If they can t find you listed among the top ten or twenty websites, they may never know your website exists.

If there are 1 million other people trying to sell the same product or service like you, it means that your chance of being listed among the top ten websites is 10 out of a million.

You ll be competing with 999,990 other websites to be listed in the top 10.

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And even if you succeed in reaching the top ten ranking, you may not remain there too long because there are large companies out there who spend thousands of dollars monthly to be sure to remain listed among the top ten positions.

For the above reasons, 99% of the websites out there can t make money by depending on search engine marketing or e-mail marketing alone.

Your website may be among the hundreds of millions in cyberspace not making any money for these reasons.

Therefore you may have to do offline marketing in order to reach targeted people who really need what you re selling.

This depends on what type of products, goods or services you re marketing.

You must know the difference between marketing and selling.

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Selling is when you try to promote whatever you re selling to everybody, including those who need it and those who don t.

This is what 99% of businesses try to do and why only 1% succeeds.

Marketing is when you research your product or service in order to know who needs them, where to find them and how to reach them.

Therefore to succeed in your website marketing, you must learn the secrets on how to locate a good mailing list for your product or service.

You must learn the secret on how to use a broker to locate a responsive list of buyers for your product.

You must learn the secret on how to test the mailing list.

You must learn the secret on how to make these prospects open your mails to read about what you re selling.

You must learn the secret of making more money from your customers list by marketing backend products to them.

You must learn the secret of database marketing which enables you to leverage your customers list.

Are you not yet tired of having websites that are not making any money or tired of making nickels and dimes?

Are you not yet tired of all the lousy website marketing secrets from the so called internet gurus (that don t work)?

Do you have a website?

Do you sell any product, program or service?

Would you like to know the exact secrets on how to find hundreds of thousands and even millions of buyers for your products and services?

Would you like to get your paws on the exact secret on how to market any product to hundreds of thousands and even millions of people who really need them?

If you answer yes, I suggest you begin today to target your customers, and stop selling but instead begin marketing.

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